---
title: "App spotlight: JustCall"
description: "JustCall is a cloud-based phone and messaging platform for sales and support teams. Learn how to automate JustCall with Zapier to build better customer relationships."
image: "https://images.ctfassets.net/lzny33ho1g45/6EYOf6EHO7aOJaIkSwBL0I/a09c94b7ea50047eea3c114e60a3a007/justcall-app-spotlight-00-hero__1_.jpg"
---

# App spotlight: JustCall

JustCall is a cloud-based phone and messaging platform for sales and support teams. Learn how to automate JustCall with Zapier to build better customer relationships.

Conversations can sometimes go off the rails, no matter how prepared you are. Someone misinterprets what you're saying, or [you use an emoji you_ thought_ was innocuous](https://zapier.com/blog/ambiguous-emoji-at-work/). It's tough to recover from miscommunication with customers, though, and it can result in costly consequences for your business.

That's where  comes in. JustCall is a cloud-based phone and messaging platform that helps businesses connect easily with leads and customers.  It comes with inbound and outbound calling, SMS campaigns, analytics, and scorecards to improve every customer interaction.

## Strike the right tone with JustCall

Communication isn't easy, but JustCall's AI-powered features can help your team handle conversations heading south. Use AI to evaluate and score team members or train new employees on how to keep calls on track.  

Are prospects ignoring your SMS outreach? You can analyze the tone and structure of your text messages with JustCall's built-in AI, so you can craft more engaging messages and avoid an awkward emoji situation. 

## Build customer relationships: Popular JustCall workflows

What's worse than miscommunication? No communication at all. Connect JustCall with Zapier and automate your work across your favorite apps to keep the conversations going.

Whether messaging new leads, keeping prospects engaged, or returning customer calls, you can create automated workflows called Zaps to provide a stellar experience at every customer journey stage.

[Get started quickly](https://zapier.com/help/create/basics/create-zaps) with a few of our most popular JustCall workflows: