---
title: "How to automatically share Instagram photos on Pinterest"
description: "Stop the crossposting hassle and use Zapier to automatically send new Instagram photos to a board on Pinterest."
image: "https://images.ctfassets.net/lzny33ho1g45/instagram-to-pinterest-p-img/5b3c5524c50274d202ea5db6d09e679b/Group_14834.jpg"
---

# How to automatically share Instagram photos on Pinterest

Stop the crossposting hassle and use Zapier to automatically send new Instagram photos to a board on Pinterest.

Like superheroes, social media platforms are much more powerful when they work together. But unlike the Avengers, the platforms themselves have little motivation to do so. This is where automation tools like Zapier come in. 

With a single automated workflow, you can connect two—[or even three](https://zapier.com/blog/maximize-productivity-with-multi-step-zaps/)—competing social media platforms, creating your own super group! If you use [Instagram](https://zapier.com/apps/instagram-for-business/integrations) as a storefront or a way to promote your products, [cross-posting to Pinterest](https://zapier.com/apps/instagram-for-business/integrations/pinterest) can truly help expand your reach. We'll show you how to do it—automatically.

## How to pin your new Instagram posts on Pinterest

Zapier lets you create automated workflows called Zaps, which send your information from one app to another. You can [create your own Zap](https://zapier.com/editor) from scratch without any coding knowledge, but we also offer quick templates to get you started. 

If you'd like to start with a template, click on it below, and you'll be taken to the Zap editor. You'll need to create a Zapier account if you don't already have one. Then, follow the directions below to set up your Zap.

## Set up your Instagram trigger

Let's start with the trigger—the event that starts your Zap. If you're using the Zap template, this will be selected for you. Otherwise, search for and select **Instagram for Business** as the trigger app and **New Media Posted in My Account** as the trigger event, then click **Continue**.

Connect your Instagram account, if you haven't already, then click **Continue**. 

Now it's time to test the trigger. Zapier will automatically show you your three most recent Instagram posts for the test. If you have a brand new account, you should add at least one post to your Instagram account so you can properly test your Zap.

Click **Test Trigger**, and choose from one of the three most recent posts. Then, click **Continue with selected record** to run your test. 

Once the test is successful, you're ready to set up your action step.

## Set up your Pinterest action

Now it's time to set up the action—the event your Zap will perform once it's triggered. If you're using the Zap template, these will already be selected for you. Otherwise, search for and select **Pinterest** as your action app and **Create Pin** as your action event. Click **Continue**.

Next, connect your Pinterest account, if you haven't already. Then, click **Continue**.

We now come to the exciting part. Your action will let you customize everything about your pin on Pinterest. 

First, choose which _Board_ you want your Instagram post to go to. 

If you're using the Zap template, the _Image_ field will already include the image from your Instagram post, which you can find by clicking in the _Image _field and selecting **Media URL** from the _Insert Data_ dropdown.

You can also customize the _Link_ field. If you've used the Zap template, the field will include the Instagram post's **Permalink**. 

You should also customize the _Title_ for your new Pins. By default, it will include "New Media Posted in My Account in Instagram," but it can say something like "here's the latest post from my pottery Instagram page" or something personalized to your account. 

This will be needed because there's no title section in an Instagram post. 

If you're using the Zap template, Zapier will automatically map your Instagram caption to the _Description_ field, so you don't need to do anything there. If you're starting from scratch, just click in the _Description_ field and select **Caption** from the _Insert Data_ dropdown.

Once you're happy with the setup, click **Continue**.

Next, test your action step by clicking **Test** **step**. If your test is successful, you should see your latest Instagram post correctly pinned to the Pinterest board you selected.

You can double check everything looks just right by looking at your Pinterest board. Here's what our Pinterest pin looked like.

If everything looks right, your Zap is now ready to use. Now every time you post something new on Instagram, it will be pinned automatically to your Pinterest board!

_This article was originally published in September 2019. It was most recently updated in October 2023 by Khamosh Pathak._