---
title: "How Any.do and BrightHR expanded growth and revenue with embedded end-to-end automation"
description: "Learn how Any.do and BrightHR expanded growth and their user base with Zapier's partner tools. "
image: "https://images.ctfassets.net/lzny33ho1g45/77Y9uhvHLlJoq9RwDzcXo7/cac1c853b3246efaff86632fa582e835/zapier_tutorials__6_.png"
---

# How Any.do and BrightHR expanded growth and revenue with embedded end-to-end automation

Learn how Any.do and BrightHR expanded growth and their user base with Zapier's partner tools. 

Both you and your customers benefit when they can discover and automate workflows directly inside your user interface (UI)—right when and where it makes the most sense. And our easy-to-use integration tools can help. 

To show you just what our embed tools can do, we've rounded up examples of partners who have used our integration features successfully—and grown their user base along the way. 

## **The opportunity**

When customers start using your app, let them know it works exactly the way they want it to, and that it can interact with the rest of their tech stack. And as prospects turn into new customers, ensuring they can automate from within your product helps boost engagement. 

## **The solution**

With our embed tools, you can show your users they can automate workflows with your app—quickly and without leaving your product. Our most successful partners are those that leverage these tools to grow their users, retain customers longer, drive upgrades, and improve lifetime value. 

## **The tools**

Bring thousands of integrations into your product without using precious engineering time and resources with our two embed tools: 

### **The Full Zapier Experience**

[The Full Zapier Experience](https://zapier.com/partner/solutions/plug-and-play) gives your users a full, end-to-end automation experience right inside your app. That means users can discover, create, and (for the first time ever) edit their Zaps in your product. This easy-to-access automation in your app helps them accomplish what they set out to do: build workflows without distractions.

### **Zap Templates**

[Zap Templates](https://platform.zapier.com/partners/zap-templates) are pre-made Zaps that help users discover popular ways to automate their work. Each template features a specific use case and the apps (including yours!) needed to make it work. 

You can showcase your Zap Templates across your site to help inspire your users to automate their work. 

## **Any.do **

[Any.do](https://any.do/) is a task and project management app that can serve both individuals (personal) and teams (workspace). The company wanted to provide the value of automation to their users—without draining precious engineering resources. After partnering with Zapier, Any.do users could connect with 5,000+ apps in just a few clicks. 

### **Any.do's solution**

**Setting up the Full Zapier Experience: **The Any.do team took their partnership to the next level with the Full Zapier Experience. Embedding the FZE only took a few hours to implement and set their users up for success (and kept them engaged and inside their product). 

**The value: **Embedding the Full Zapier Experience allowed their users to connect Any.do to thousands of other apps and automate business-critical workflows right in their product. It eased user activation and reduced friction, making for a much clearer, native experience. 

> "Zapier is the ultimate partner for a modern SaaS platform. We've been partners for years, and our customers (as well as the team) love them. [The Full Zapier Experience] was very simple and straightforward to set up." —Omer Perchik, Founder and CEO of Any.do

### **BrightHR **

[BrightHR](https://www.brighthr.com/), an HR management tool, saw that Zapier had the highest number of integration options out of all the competitors they evaluated. They wanted to offer their customers automation flexibility—which increased usage and engagement. 

### **BrightHR's solution**

**Embed the Full Zapier Experience:** Setting up the Full Zapier Experience only took BrightHR a few minutes with the provided code snippets. BrightHR has an area in their software called Bright Labs where their users can opt into new experimental features. 

**The value: **Embedding this feature into Bright Labs reduced friction when their users created new Zaps, since it saves their customers valuable time and cuts down on context switching. In addition, customers can manage their Zaps right there—which has improved their productivity.