--- title: "How to add a new lead to Salesforce for new Gravity Forms responses" description: "However you use Gravity Forms, you want to make sure that information gets to your CRM. Use a Zap to do it automatically. " image: "https://images.ctfassets.net/lzny33ho1g45/K3KFb1wG1hKwgYFsvn0Z5/186e946bfcab1c88315c6e413c24e3bf/Group_9929.png" --- # How to add a new lead to Salesforce for new Gravity Forms responses However you use Gravity Forms, you want to make sure that information gets to your CRM. Use a Zap to do it automatically. Whether you use Gravity Forms to generate leads or survey existing customers, you want to make sure that information is in your source of truth—your Customer Relationship Management (CRM) tool.  Instead of manually adding each new contact to your CRM, we'll show you how to create a Zap—our word for the automated workflows you create with Zapier—that will automatically create leads in Salesforce from any Gravity Forms submissions. You'll have one less thing to think about, and your sales team will be able to reach out to your leads much faster.  ## Before you begin If you've never connected your Gravity Forms account to Zapier before, log in to your Gravity Forms account now. In the left-hand sidebar, click on **Forms**, then navigate to **Settings**. Click on **Rest API**. Make sure your _API access_ is enabled, then click **Add Key.**  Enter a description, and select a user account with permissions to view and edit entries. Select the **Read/Write** permission. Save the new key and copy the Consumer Key and Consumer Secret somewhere safe. (You'll need these keys later on when you're connecting your Gravity Forms account to Zapier.) Save the REST API settings.  ## Add leads to Salesforce from Gravity Forms responses Zapier lets you create automated workflows called Zaps, which send your information from one app to another. You can create your own Zap from scratch without any coding knowledge, but we also offer quick templates to get you started.  If you'd like to start with a template, click on the Zap template below, and you'll be taken to the Zapier editor. You'll need to create a Zapier account if you don't already have one. Then, follow the directions below to set up your Zap. ### Set up your Gravity Forms trigger First, set up your trigger—the event that starts your Zap. Search for and select **Gravity Forms** as the trigger app and **Form Submission** as the trigger event. Click **Continue**. Connect your **Gravity Forms **account to Zapier and click **Continue**.  If you haven't connected your Gravity Forms account to Zapier before, Zapier will open a separate window and ask you to fill in the Site URL, Consumer Key, and Secret Consumer Key—which you saved before—to grant you access.  Click **Yes, Continue**.  Once you've connected your Gravity Forms account, it's time to set up your trigger by selecting which Google form you want to link to Salesforce. You can also choose whether or not to use admin field labels. You also need to enter a unique name under _Unique Name _so Gravity Forms knows where to send submissions.  Once you've chosen your options, click **Continue**.  Next, click **Test trigger** so Zapier will pull the most recently submitted form submission. Click **Continue**.  ### Set up your Salesforce action In this next step, you'll set up the action—the event your Zap will perform once it's triggered.  Search for and select **Salesforce** as your action app, select **Create Lead** as the action event, and click **Continue**. Next, connect your Salesforce account to Zapier by clicking on the dropdown menu and selecting  **+Connect a new account.** You'll need to give Zapier permission to access your Salesforce account. Once you've connected your account, click **Continue. ** Now you need to tell your Zap how to set up the Salesforce lead. You can pull in data from previous steps in your Zap by clicking inside any empty field where you want the data to go and selecting an option from the _Insert Data_ dropdown menu. This includes your lead's personal information (last name, first name, salutation, prefix, and title). In addition, you'll also be able to prefill other important lead information, like company name, title, company address, phone number, and email address. There are also optional fields that include lead source, status, industry, and rating.  Once you've finished customizing these fields, click **Continue**.  Next, you'll need to test your Zap. You can skip this if you'd like by clicking **Skip Test**, but we always recommend testing to make sure that everything looks correct in Salesforce and is set up how you want it. Click **Test & Continue**. Now Zapier will send a test lead to Salesforce based on what you configured earlier.  If you're satisfied with how the lead is presented in Salesforce, it's time to turn on the Zap! ## Close deals faster From now on, every time a contact fills out a specific form in Gravity Forms, Zapier will automatically create the lead in Salesforce. Now you can get straight to work without worrying about having to manually transfer over contact details. You can focus on acting on leads while they're still warm, better equipping you to close deals faster. **Related reading:** - [How to add new Google Form responses to Salesforce](https://zapier.com/blog/automate-leads-google-forms-salesforce/) - [Connect JotForm to Salesforce](https://zapier.com/blog/jotform-responses-salesforce-leads/) - [Connect Typeform to Salesforce](https://zapier.com/blog/typeform-responses-to-salesforce/) - [6 ways to automate Gravity Forms](https://zapier.com/blog/automate-gravity-forms/)