--- title: "How to Connect Mailchimp to Google Analytics" description: "Connecting your Mailchimp account with Google Analytics helps you understand how your email campaigns drive traffic to your website—and what those visitors do once they're there." image: "https://images.ctfassets.net/lzny33ho1g45/connect-mailchimp-google-analy-p-img/f6692c535ed69d8ff9e0c2781d665140/file.png" --- # How to Connect Mailchimp to Google Analytics Connecting your Mailchimp account with Google Analytics helps you understand how your email campaigns drive traffic to your website—and what those visitors do once they're there. Connecting your [Mailchimp](https://mailchimp.com) account with [Google Analytics](https://analytics.google.com) helps you understand how your email campaigns drive traffic to your website—and what those visitors do once they're there. You can see how many total pages each user visited (and in what order) as well as which page(s) caused them to leave your site. You'll see how long they stayed on your site, and even if they made a purchase during their visit. Bottom line: Integrating Google Analytics with Mailchimp helps you measure your email marketing efforts so you can keep doing what's working and tweak what's not. Here, we'll show you how to connect your Mailchimp and Google Analytics accounts and where to access data on both platforms. ## How to Connect Mailchimp to Your Google Analytics Account To connect your Google Analytics account to Mailchimp, follow these steps. On your Mailchimp dashboard, click your name in the top-right corner. Then select _Profile_. Go to the _Integrations_ tab, and select _Google_; then click _Authorize Connection_. If you're not logged in to Google, you will be prompted to log in. Click _Allow_ to grant Mailchimp access to your Google Analytics data. That's it—now your accounts are linked. ## How to Add Google Tracking Codes to Mailchimp Campaigns To track each Mailchimp email campaign you send, be sure to check the Google Analytics link-tracking checkbox within the setup page of your campaign builder. Mailchimp's default settings will check this box for you, but here's how to do so manually (or just confirm that it's checked). ### How to Check the Google Analytics Link Tracking in a Regular Mailchimp Campaign In the top navigation, click _Campaigns > Create Campaign > Regular Campaign_. Then, on the first page of the campaign builder, scroll to the very bottom of the page to the _Settings & Tracking_ section. Next to _Settings & Tracking_, click _Edit_. Make sure _Google Analytics link tracking_ is checked. If you want, you can rename the title of your campaign to make it more recognizable inside Google Analytics. Rename your campaign, and click _Save_. ### How to Check the Google Analytics Link Tracking in an Automated Campaign The process of checking your Google Analytics tracking in an automated (i.e., ongoing) campaign is a little different. To start, click _Campaigns_ in the top navigation, then select _Ongoing_ on the left sidebar. Click the dropdown menu to the right of the campaign you want to edit, then click _Edit_. In the top right, click _Edit Workflow Settings_. Ensure the Google Analytics link tracking checkbox is checked, and rename your campaign title if you want. ## How to View Mailchimp Campaign Data in Google Analytics Mailchimp will tell you how many clicks each campaign gets. But with Google Analytics, you can see how many page views each click resulted in, the time each user who clicked spent on your site, and, if you have eCommerce set up, how many of those visits eventually led to a sale. Here's how to check for Mailchimp data inside Google Analytics. On your Google Analytics dashboard, click _Acquisition_ in the left sidebar. Select _Campaigns > All Campaigns_ from the sidebar, and once it loads, you'll see all tracked campaigns from Mailchimp. If you're searching for a particular campaign, type the campaign title in the search bar. Click the campaign to view an in-depth report for that particular campaign. (But note that you can easily get this same data within Mailchimp—see below.) ## How to View Google Analytics Data in Mailchimp If you want to view website data for all your Mailchimp campaigns at once, it's easiest to do so in Google Analytics. But if you're only interested in how a single campaign is performing, it's easiest to stay within Mailchimp: Mailchimp gives you Google Analytics data right inside your campaign reports. In the top navigation, click _Reports_. Find the campaign you're interested in viewing, and click _View Report_. Click _Analytics 360_. Now you can see how many people visited your site through that campaign, how many pages they viewed, and how long they stayed on your site. --- Connecting your Mailchimp account with Google Analytics can help you better understand which messages connected with your audience, and where those messages led your users. By analyzing your data, you can refine and tweak your campaigns to be sure they lead to the results you want.