ChatGPT was the first widely used AI chatbot, but now the competition is getting fierce. Other models are joining the scene, offering longer conversational memory, empathetic responses, and grounding in your own data—among many other possibilities.
Allow me to save you a dozen Google searches (or ChatGPT prompts). I spent time talking to some of the best AI chatbots to see how they measure up. You'll find a bit of everything here, including ChatGPT alternatives that'll help you create content, AI chatbots that can search the web, and a few just-for-fun options. You'll even see how you can build your own AI chatbot if you don't find what you're looking for here.
It's likely that between the time I write this and the time you read it, there will be even more AI chatbots on the market, but for now, here are the most interesting ones to watch.
Table of contents:
The best AI chatbots at a glance
App name | Best for | AI model | Pricing |
---|---|---|---|
The original AI chatbot | OpenAI GPT-4, GPT-4o-mini, GPT-4o, DALL·E 3 | Free plan available; ChatGPT Plus for $20/month | |
Creating interfaces with Artifacts | Claude 3 Haiku, 3.5 Sonnet, and 3 Opus | Free; Claude Pro for $20/month | |
Leveraging an open license | Llama 3.1 | Free | |
Largest conversational memory | Gemini | Free; Gemini Advanced for $19.99/month | |
Online search, text, and image generation | OpenAI's GPT and DALL·E models | Free; Microsoft Copilot Pro for $20/month | |
Making AI assistants | OpenAI's GPT models | Free; Premium plan for $50/month | |
Multiple AI models | OpenAI's GPT and DALL·E models, StableDiffusionXL, Claude, Gemini, Llama, Solar, Mistral | $19.99/month | |
Internet deep dives | OpenAI's GPT models and Claude | Free; Perplexity Pro for $20/month | |
Providing open generative models | Mistral model family | Free | |
Building your own shareable chatbot | OpenAI's GPT models via your own API key | Free for 2 chatbots; from $20/month for the Pro plan | |
Leveraging open source models | Llama, Mistral and Mixtral, Cohere, Nous Hermes, Yi, and Microsoft Phi | Free | |
Personal use | Inflection-2.5 | Free | |
Searching the web | OpenAI's GPT models, Claude, Llama, DBRX, and others | Free; from $15/month for the Pro plan | |
Content writing | OpenAI's GPT models | Creator plan from $39/month | |
Go-to-market tasks | OpenAI's GPT models | Free; from $36/month for the Starter plan | |
Sales and marketing | OpenAI's GPT models | Free | |
Chatting with CRM data | Einstein-1 | Einstein 1 Edition, which includes Einstein Copilot, starts at $500/user/month | |
Building customer support chatbots | OpenAI's GPT models | From $29/seat/month plus $0.99/resolution with Fin AI Agent | |
Building customer support chatbots | Proprietary | Available upon request | |
Building customer support chatbots | OpenAI's GPT models, Claude | From $49/month; AI Agent available from $299/month | |
Streamlining multi-channel comms | OpenAI GPT-4o, Claude 3.5 Sonnet, Llama 3, Upstage Solar | Free 30-day trial; $99/month for the Starter plan | |
Messaging | Proprietary GGT-P, OpenAI's GPT models, Claude | Personal plan for $40/month; from $1,000/month for Enterprise | |
Personal productivity | OpenAI GPT models, Claude, Gemini, Mistral | $19/month | |
Personal productivity | Sophos 2, OpenAI's GPT models, Claude, Llama 3 | Free plan available; Premium plan starts at $5.59/month | |
Fun | C1.2 | Free; Premium plan for $9.99/month | |
On social media | OpenAI's GPT models | Free | |
Learning | Proprietary | $4/month | |
Coding auto-complete | OpenAI Codex | Free; Team plan for $4/user/month | |
Coding auto-complete | Proprietary | Free; Pro plan for $19/user/month | |
Coding auto-complete | Proprietary | Pro plan for $12/user/month; Enterprise plan for $39/user/month | |
Coding auto-complete | Proprietary | Free; Teams plan for $15/seat/month (up to 100 seats) |
How do AI chatbots work?
To understand how AI chatbots work, let's first talk a bit about how ChatGPT works. This will give you more context as to why the AI chatbots listed below are interesting and how to use each to your advantage.
ChatGPT is an app created by OpenAI that lets users interact with its AI models, including its two newest ones: GPT-4o (available on paid tiers) and GPT-4o mini. The app takes the prompts you write and passes them to the AI model. This model runs the prompt through its systems and returns the results back to the app, so you can read them in a conversational chatbot style.
While the app takes care of the features—for example, saving your conversation history—the AI model takes care of the actual interpretation of your input and the calculations to provide an answer. For more context, take a look at our breakdown of ChatGPT vs. GPT.
Many of the apps on this list are also powered by OpenAI's GPT models. But even when that's the case, the app developers can pass additional commands to configure how the model replies, so you may see different results when you try each chatbot, even though they're running on the same engine. (Some apps on this list use non-GPT models, which are often proprietary to the company that built the app.)
How I selected the best AI chatbots
For this update, I decided to include only chatbots that are actively being worked on and improving at a good pace. Since this category is evolving so fast, it's natural to select the tools that are adapting to the changes as fast as possible. Beyond that, here's what I was keeping an eye out for as I tested each AI chatbot online:
AI model quality. The engine behind the app needs to produce consistently good answers, with fluency and decent accuracy.
Conversational experience. The combination of the app and the AI model needs to create an experience that feels good to use, from the kind of output you'll receive to the flexibility in completing the tasks you put forward.
Chat app tools. Does the app offer more than just a message back-and-forth? Can you search the web, generate images, create charts, or build mini-dashboards?
Integration with a core app or other apps. Some chatbots exist to add more features on top of a platform; others focus on connecting with multiple third-party apps to improve their data sources or functionality. I made sure to include the best across both worlds.
Extra features. Anything on top of entering your prompt and receiving the output is welcome, from multi-language support to connecting directly to the internet.
Based on my research and experiences interacting with them, here are the best AI chatbots for you to try. Have fun—I know you will.
ChatGPT
The original AI chatbot
AI model: OpenAI GPT-4, GPT-4o-mini, GPT-4o, DALL·E 3
ChatGPT pros:
Easy to use and honestly kind of fun
Powerful
ChatGPT cons:
Chatbots are accessible only through ChatGPT
ChatGPT is the original AI chatbot. After its late 2022 release, it took the world by storm in 2023 and put AI back in the news. It's very simple to use: start a conversation by writing your prompt at the bottom of the screen. As the output comes back, a new entry is created on the left-side menu, so you can keep all your threads separate and come back to them later. If any of these is particularly interesting, you can share a link to it and show it to others (and they can start where you left off).
Even though it sometimes puts out factual errors while displaying total confidence—what experts call hallucinations—ChatGPT is still the industry leader for now. It remembers what you've said within each conversation, using it as context to provide more accurate output as it moves forward. It can accept text commands, helping you format and customize the output. And it's extremely flexible, tackling tasks in any discipline with an acceptable level of accuracy—just be sure you fact-check. You can share your conversations with others and add custom instructions to customize the bot even further.
With the release of GPT-4o, ChatGPT got even more interesting. It's now using a multimodal model, which means you can do everything from text-to-image prompting, data analysis, and voice conversations—and it's impressively fast.
The innovation doesn't stop here: OpenAI is brainstorming its Google Search killer. Currently in prototype status, SearchGPT will use GPT technology combined with online searches to surface the best results for any question you have. It's still unclear when (or if?) it will be released, but if you're curious, jump on the waitlist to learn more.
You can even build your own custom bot with unique instructions and data using GPTs. These bots can carry out straightforward tasks, simplify processes, or just do zany things for the fun of it. When you add Zapier's AI Actions to it, you can access thousands of other apps from your GPT too.
You can also do the opposite, building ChatGPT into your existing workflows with Zapier's direct ChatGPT integration. No matter where you are, you can use ChatGPT to summarize, generate replies, or anything else you can dream up. Here are a few examples.
Create email copy with ChatGPT from new Gmail emails and save as drafts in Gmail
Start a conversation with ChatGPT when a prompt is posted in a particular Slack channel
Zapier is the leader in workflow automation—integrating with thousands of apps from partners like Google, Salesforce, and Microsoft. Use interfaces, data tables, and logic to build secure, automated systems for your business-critical workflows across your organization's technology stack. Learn more.
Want to build with the GPT models? Brainstorm your prompts in the OpenAI Playground, and follow Zapier's guide to the OpenAI API.
Claude
Best for creating interfaces with Artifacts
AI model: Claude 3 Haiku, 3.5 Sonnet, and 3 Opus
Claude pros:
Tends to respond more empathetically than ChatGPT
Large context window
Claude cons:
Context window and daily message limit vary based on demand for users on a free plan
Meet Claude. Anthropic's chatbot aims to be helpful, harmless, and honest. The conversation flows naturally, with responses that are straight to the point, without lengthy introductions and conclusions like ChatGPT sometimes prefers using.
The context window length is pretty good. Claude can remember up to 150,000 words per conversation, great for uploading PDFs and asking questions or chatting away until the morning sun. Claude 3.5 Sonnet is outperforming GPT-4o in some benchmarks too, a surprising turn in the AI LLM leaderboard.Â
But the best feature is Artifacts, hands down. With just a few prompts, you can create a dashboard page to display your data, with buttons to change it if needed—like this personal budget planner. Some users were even able to create animations and simple games (check out this physics game created with Claude). These creations are accessible as you chat, so you can change them with prompts and interact with them in real time. To activate them, go to the main menu on the bottom-left side of the screen, click Feature Preview, and toggle it on.
On top of Artifacts, Claude helps you organize documents, code, or files into Projects, so you can quickly reference that data and keep everything organized in your workspace.
The free plan used to be limited to 25 messages per day, but now it seems this varies depending on demand—the app will let you know when you're close to the limit. You can unlock more by subscribing to the Pro plan for $20 per month. Once you remove that cap, you can integrate Claude with Zapier to automate your tech stack. Learn more about how to automate Claude, or get started with one of these pre-made workflows.
Write AI-generated email responses with Claude and store in Gmail
Create AI-generated posts in WordPress with Claude
Want to build with the Claude models? Refine your prompts in the Anthropic Console, and follow Zapier's guide to the Claude API.
Meta AI
Best for leveraging an open license
AI model: Llama 3.1
Meta AI pros:
Can create images and animate them for free
Ability to chat with it directly from WhatsApp, Instagram, and Facebook
Meta AI cons:
Limited extensibility
Meta recently released Meta AI, accessible only in the U.S. for now. You can log in with your Facebook or Instagram account and start chatting. You can ask for generated images and even small animations—there's the option for creating short videos, but the system doesn't seem to be working well yet.
The response quality is pretty good, but the model hallucinates sources from time to time and isn't shy to state everything confidently. It doesn't have a web search tool to enrich the responses, so be sure to fact-check everything to the letter if it's important. Because of this, it feels like a more vanilla model ready to be tuned and adapted to specific use cases or business needs. Combine it with your data and business logic, and suddenly you have a good reasoning engine using your facts.
Which brings us into the generous open licensing framework.
If you're a developer, you can use the Llama models to empower or build your apps and pay nothing until you reach a very high revenue level. These terms were designed to keep other big tech companies away from Llama, so most businesses of all sizes could use this AI model without having to pay any access costs—just the cost of having hardware running the calculations.
The Meta AI website suggests this engine may one day be fully integrated with the company's social media platforms—it's already there in some of them. If you're curious about how it stacks up against other models, read the ChatGPT vs. Meta AI comparison to learn more.
Google Gemini
Largest conversational memory
AI model: Gemini
Google Gemini pros:
Solid integrations with other Google apps, including Gmail, Google Docs, Maps, and YouTube
Long conversation memory for deep contextual understanding
Google Gemini cons:
Less customizableÂ
Google has been in the AI race for a long time, with a set of AI features already implemented across its product lineup. After an epic hiccup during the initial product demo, Gemini (formerly Bard) is really growing on me.
Gemini can connect to the internet to find sources (even offering a handy button that lets you Google it yourself), which is a huge selling point. The search results can show images directly on the chat window. It also lets you edit your prompt after you've sent it and offers up to three drafts of each output, so you can pick the best one. It can keep track of your conversation history—it has the longest available context window at the moment—and you can share your conversations with others.
But here's what I love: it integrates deeply with your Google account and with other Google products such as Hotels, Flights, and YouTube. Want to search your Gmail file jungle with one prompt? Do it. Summarize files inside your Google Drive? Yes, please. Check real-time flight and hotel prices as the AI builds your trip? Schedule that time off: it even gives you a packing list. But no matter what Gemini says, please don't put glue in your pizza.
When compared with ChatGPT, Gemini feels more conversational and less oriented toward text commands. To read more about their differences, here's a direct comparison: ChatGPT vs. Google Gemini.
And with Zapier's Google Vertex AI and Google AI Studio integrations, you can access Gemini from all the apps you use at work. Here are a couple of examples to get you started.
Send prompts to Google Vertex AI from Google Sheets and save the responses
Label incoming emails automatically with Google AI Studio (Gemini)
Want to build with Gemini? Start creating your prompts in Google AI Studio, get your free development key, and follow Zapier's guide to the Gemini API.
Microsoft Copilot
Best for online search, text, and image generation
AI model: OpenAI's GPT and DALL·E models
Microsoft Copilot pros:
Combines internet search with OpenAI’s GPT and DALL·E for both text and image generation
Built into Microsoft Edge and Office, providing a more integrated search experience
Microsoft Copilot cons:
Sometimes behaves unpredictably, ending conversations abruptly
Early in 2023, Microsoft upped its investment in OpenAI and started developing and rolling out AI features into its products. One of those was Bing, which now has an AI chatting experience that will help you search the web. Once you enter your prompt, it will search the internet for you, process the results, and present you with a reply containing the links it used as a base.
It can now show image results in the chat window, but it doesn't pick up too well on the intent of image search: it usually prints out a list of image links instead of an image gallery. And if you want to re-read past conversations, you can do so by clicking on each one on the right side of the screen.
Moving away from search, Copilot is now connected to OpenAI's DALL·E 3, so I can get my daily fix of AI-generated golden retriever images. State that you want to generate an image while chatting, and enter the prompt. Once it's out, you can ask to regenerate with new instructions, though in my experience, it doesn't work well 100% of the time.
It's fully integrated into Microsoft Edge, the native Windows browser. There are a few cool tools there. The best one lets you generate text in the sidebar and paste it with one click into any input field on a web page. This is useful for generating emails and pasting them into the compose window, for example.
Microsoft Copilot is still behaving strangely, sometimes ending conversations abruptly—still, it's nothing like when it revealed its gaslighting skills. Don't take it personally if it says it doesn't want to continue the conversation. Hit New Thread, and keep going.
Here's a full rundown of ChatGPT vs. Microsoft Copilot.
Zapier Central
Best for making assistants
AI model: OpenAI's GPT models
Zapier Central pros:
Ability to set up each assistant to perform specific actions in response to triggers from other apps
Easy to build custom AI assistants with simple prompts
Zapier Central cons:
Not as feature-rich if you’re not utilizing automation and app integration
Zapier Central is an experimental AI workspace where you can teach AI assistants to work across thousands of apps. But the interface is a chatbot, which means that creating your own AI assistant is as simple as using ChatGPT.
Start by giving your assistant access to your company's source of truth in apps like HubSpot, Notion, Airtable, and more. Then, you can ask it about that data as well as all the data in your apps—and data sources will sync automatically. You can train your assistants to work while you're not there: they can write, send and update information, crawl the web, analyze data, and everything in between.
And because it works across all your apps—Gmail, Facebook Lead Ads, Google Sheets, Airtable, Shopify, you name it—you can trigger behaviors based on anything that happens in your tech stack.
Think of these assistants as mini teammates who help you with specific tasks, like analyzing your spreadsheets, searching the web, or drafting responses to customers. By chatting directly with AI, you can train them by showing them the exact behaviors to follow—without using a line of code.
It's AI chat, automation, and data analysis all in one place. Learn more about Zapier Central, and then get started for free.
Poe
Best for trying multiple AI models
AI model: OpenAI's GPT and DALL·E models, StableDiffusionXL, Claude, Gemini, Llama, Solar, Mistral
Poe pros:
Access to multiple AI models under one platform
Ability to monetize custom-built chatbots
Poe cons:
Message limits apply to higher-quality models
GPT-4o, Claude 3.5, and StableDiffusion XL walk into a bar. That bar is called Poe, which acts as a kind of AI model aggregator. It's the best if you want to try out the top models on the market right now for a single-pack price of $19.99 per month. There will be message limits for the highest quality models, but it's still better than subscribing to each individual one if you want to explore.
When you're done chatting, you might want to try creating your own bot. You can set its system prompt, add a knowledge base, and configure a greeting message. This feels like one of OpenAI's GPTs, with two key differences: you can pick which AI model you want to use as a base, and you can monetize it by setting up your creator account. As I write this, you get $20 whenever a user subscribes to Poe by using one of your chatbots. If you create a good one, maybe your Poe subscription can pay for itself multiple times over.
Perplexity
Best for internet deep dives
AI model: OpenAI's GPT models and Claude
Perplexity pros:
Great for deep internet searches with a list of sources provided
Offers follow-up prompts and suggested related searches for continuous exploration
Perplexity cons:
Interface can feel cluttered when displaying multiple search results and sources
Perplexity is another take on AI internet-connected chatbots for handling more information and longer, less organized searches. Here's why: when getting the output, you'll see a list of all the sources below it. Then, you can add a new prompt to continue that search, or pick one of the suggested related search terms. All the results will stack on the bottom, so you can scroll up or down to read everything.
You can tick Copilot in the search bar to get some help with product recommendations, best healthy recipes, or travel tips, for example. Once you enter your prompt, Perplexity will ask you a set of qualifying questions to home in on your intent. The resulting output summarizes all the key information, acting as a good starting point for a deep dive.
When you share your chats with others, they can continue the conversation you started without limitations. On your end, you can see the views for shared conversations, likes, and follow-up questions, making the experience more interactive.
A new feature, Discover, rounds up popular searches into one short, snappy article. For example, "the most streamed artist in 2023" brings together the sources that prove that Taylor Swift attained 26.1 billion streams, coupled with a short AI-generated summary unpacking the important information about the topic.
Now better prepared for advanced tasks like solving equations and processing real-time data by leveraging Wolfram Alpha, Perplexity is positioning itself more and more as a powerful and straightforward search tool. Learn more about how it compares to ChatGPT.
le Chat
Best for providing open generative models
AI model: Mistral model family
le Chat pros:
Provides concise, to-the-point responses for easy reading
Free to use
le Chat cons:
No access to real-time data and existing knowledge base is limited to information up to 2021
Ouh là là . The appropriately-named le Chat is out to show Mistral's high quality models, with a simple conversation experience. The chat app isn't as powerful as others on the list, but the answers of the AI model consistently hit the right response length. Sometimes it'll go verbose when explaining a topic in bullet points, other times it opts for a single paragraph to give basic information. This makes the conversation easier to follow—I don't really like when AI models always give me wall upon wall of text.
When starting a new chat, click the model dropdown to pick the one you'd like to try. There are three available at the time of writing: Large 2 is your typical know-it-all, generalist LLM; Nemo is fast and cost-effective for simpler tasks; and Codestral can be your coding companion, helping you solve complex problems or that semi-colon on line 182 you forgot last night at 3 a.m.
The company behind the models is based out of France, made up by professionals from both Google's DeepMind and Meta AI. A small company, they're rising up to prominence, their model featured in other chatbots due to the high quality results. With a focus of providing open generative models to empower devs and businesses, it's another big play against the closed-model frameworks of OpenAI.
Zapier Chatbots
Best for building your own shareable chatbot
AI model: OpenAI's GPT models via your own API key
Zapier Chatbots pros:
Connects chatbot conversation data to thousands of apps
Easy to use
Zapier Chatbots cons:
If you aren't interested in automation features, it's a bit more limited than some other options
With Zapier's free Chatbots tool, you can create custom and shareable AI-powered chatbots with the power of GPT and Zapier automation.
Creating a chatbot is easy: scrape web pages like your help center or website, upload documents, or connect Zapier Tables to train your chatbot on existing information about your business in just a few minutes.
You can also customize the look and behavior of your chatbot. Edit the AI prompt to create its personality, update the colors and logos to match your brand, and add logic that gathers information from leads throughout the conversation so you can follow up easily.
When you're ready to share, give it a unique URL or embed the chatbot on your website to handle customer support and generate new leads. Because it's built on Zapier, it's connected to thousands of other apps, meaning you can create Zaps to track leads, analyze conversations, and share insights with your team. Read more about how to build your own AI chatbot with Zapier, or get started with one of these templates.
HuggingChat
Best for leveraging open source models
AI model: Llama, Mistral and Mixtral, Cohere, Nous Hermes, Yi, Microsoft Phi
HuggingChat pros:
Open-source, with support for multiple models like Llama and Mistral
Free to use
HuggingChat cons:
Can't upload documents into its knowledge base
Presenting HuggingChat, an open source chatbot assembled by Hugging Face. It used to have a cheery model that could hold the conversation for a few dozen turns before breaking down into an incoherent jet of nonsense. That's the past: the new HuggingChat is now powered by multiple high-quality open models from Meta, Mistral, and even Microsoft's Phi.
The image above is the model selection popup. Each has a different number of parameters—which dictates their flexibility, among other things—so be sure to read the description to understand which would be best for the task at hand. You can add a system prompt to change the core behavior of the model too, helping you tune it to your workflow.
Like ChatGPT, you can also use Assistants here. These will change the system instructions, add start messages, and determine whether there's internet access or not. Unlike GPTs, you can't upload documents into the knowledge base, which limits the flexibility of these tools.
It feels great to use HuggingChat. It's something to compare ChatGPT to, revealing a bit about how these models take your inputs and calculate the outputs. You can definitely add it to your brainstorming toolkit, and start testing it for more important workflows over time.
You can also connect Hugging Face to Zapier, so it can talk to all the other apps you use. Here are some examples of how to automate Hugging Face, or you can get started with one of these templates.
Instantly organize Typeform entries in Google Sheets with Hugging Face
Translate Help Scout conversations with Hugging Face
Pi
Best for personal use
AI model: Inflection-2.5
Pi pros:
Engaging and supportive chatbot focused on personal well-being and short conversations
Minimalistic design with animations that enhance the user experience
Pi cons:
No ability to browse the internet
Pi: with a short name that stands for personal intelligence, Inflection AI's new chatbot sets out to be engaging and supportive. It may not be as flexible as ChatGPT—it can't write articles or search the internet—but it offers a fresh user experience that's worthy of mention.
The app is minimalistic and filled with loads of cute details and animations. You'll find that Pi isn't tuned for long answers. Instead, it prefers shorter bursts of conversation and loves asking questions. It wants you to share your day, mention difficulties you're having, or talk through problems in your life. It's friendly, and while vague at times, it always has nice things to say.
In addition to the standard chat mode, you can switch to SupportPi to talk things through, get advice, or just get a sounding board for stuff on your mind. You can combine these models with the Discover section, where you can choose a conversation type, with options such as "practice a big conversation," "get motivated," or "just vent."
No big productivity use cases, sure. But maybe there's no productivity if you don't keep your personal stuff in order, and that's exactly Pi's angle.Â
It's free to use at the moment, so you can jump right in. To keep track of your conversation history, you'll have to provide your name and phone number. This way, Pi will be able to text you from time to time to ask how things are going, a nice reminder to check in and catch up.
You.com
Best for searching the web
AI model: OpenAI's GPT models, Claude, Llama, DBRX, and others
You.com pros:
Combines AI with web search, offering context from multiple sources
Ability to switch between various AI models
You.com cons:
Interface can feel crowded compared to other AI chatbots
You.com, formerly YouChat, used to look like a Google Search results page. Now, it's resembling more and more Perplexity's instead, with a greater focus on the chat experience.
Once you enter your prompt and receive the output, you can browse a list of web search results on the right side of the screen. At the bottom, you can also find contextual buttons that open up a collection of Reddit posts about the topic or maps with pins of any places discussed, for example. If you like the simplicity of ChatGPT, this might feel a bit crowded, but it's great for browsing lots of information faster.
You can adjust the priority that the engine should give to different sources by up- or down-voting them. This feature is called Apps—you can browse a huge list containing names such as Reddit or TechCrunch, and you can set the priorities based on your interests.
If you're feeling adventurous, you can swap out You.com's brain: choose one out of seven AI models that'll read the sources and generate an answer. The results vary a lot: it's cool seeing how responses vary depending on how the processing is done. Who knows, you may end up ditching the almost-classic GPT models for something more niche.
Jasper Chat
Best for content writing
AI model: OpenAI's GPT models
Jasper Chat pros:
One of the most mature and feature-filled AI writing generators
Integrates with Grammarly, Surfer, and its own AI art generator
Jasper Chat cons:
Expensive for smaller-scale users or those with lower content demands
Jasper is an all-in-one AI content creation powerhouse, now targeting larger businesses with larger problems. It has AI templates for all kinds of content types—YouTube video scripts, blog posts, LinkedIn profile, about page copy, you name it—and has also rolled out its own Jasper Chat, joining in on the hype as a ChatGPT competitor.
The great part about it is that you can quickly turn a conversation into a document (or more), making ideation and pushing first drafts easy work. When you input a prompt to create an article, Jasper Chat will return the result and suggest follow-up articles on similar topics.
The output quality is more or less the same when compared with ChatGPT—after all, they both use OpenAI's GPT models—but when reading the output, it feels like Jasper's developers are tuning it to adapt better for content production. Jasper Chat also connects to the internet, so you'll be able to fact-check faster with lists of fact sources.
Once you have dozens of fresh pieces to post, you may need images to go along with the text. Jasper also offers an AI image generation add-on, so you don't have to leave the platform to take care of aesthetics. All these features come with a price, but if you're on the high-volume content game, it shouldn't feel too expensive for the power you'll have at your disposal.
You can connect Jasper to Zapier to automate a lot of your content creation workflows. Discover the top ways to automate Jasper, or get started with one of these pre-made workflows.
Upload new Dropbox files to YouTube as videos with Jasper generated content
Create Jasper blog posts from new changes to specific column values in monday.com and save the text in Google Docs documents
Chat by Copy.ai
Best for GTM tasks
AI model: OpenAI's GPT models
Chat by Copy.ai pros:
Tailored for sales teams to automate lead generation and customer interactions
Supports brand voice customization for emails and outreach
Chat by Copy.ai cons:
Less suitable for copywriters
The Copy.ai team is light on their feet. The platform used to be on the content generation side—and, to be clear, it still retains some of these features—but the packaging changed completely. Now, instead of copywriters and content marketers, Copy.ai is helping sales teams with their go-to-market efforts.
What does this mean? B2B sales teams have a lot of work to do as they look for, qualify, and convert leads. Finding accurate contact information, researching prospects, and keeping all the information organized and actionable takes a lot of time and mental space. Copy.ai offers automated workflows, buildable with AI and powered by it as well. You can, for example, create a flow where you input the URL of the target company, and the app does the rest: it'll visit the site, scrape the pages, and create a report so you can understand what they're all about.
The chatbot is one of the main ways you can interact with the data here, which keeps the platform neatly within this list. Since you can add your brand voice, you can generate emails for these leads or quick reply ideas to customer objections. If you explore the prompt templates, you'll find most of the old templates to write blog posts or ad copy, great for using the data you have here to create content. (Learn more in our Jasper vs. Copy.ai comparison.)
You can do even more with Copy.ai by connecting it to Zapier, so you can access it from wherever you spend you time. Learn more about how to automate Copy.ai, or try one of these pre-made workflows.
Add completed Copy.ai workflow runs to Buffer queues effortlessly
ChatSpot
Best for sales, marketing, and exploring your HubSpot CRM data
AI model: OpenAI's GPT models
ChatSpot pros:
Deep integration with HubSpot CRM
Can automate document creation with Google Drive integration
ChatSpot cons:
Limited functionality outside of HubSpot-centric workflows
HubSpot is in on the AI race too: the CRM giant is building ChatSpot, still in beta, and it has a lot of potential. The app can be connected to your HubSpot data, so you can:
Create, update, and add new tasks to any contacts
Run reports
Research companies and leads
See analytics data for your HubSpot sites
Do keyword research
All this with natural language prompts instead of a festival of clicks on the HubSpot CRM app. But these features are just the beginning. You can also use ChatSpot to write blog posts and post them straight to your HubSpot website.
To further improve productivity, it connects with Google Drive to speed up document creation: you can send any prompt straight to a Google Doc, a table of companies to a Google Sheet, or a generated image to Google Slides, all with just prompts. It used to offer dad jokes in loading screens, but it's so fast now that you'll be spared from this kind of humor. And you can connect HubSpot itself to thousands of other apps using Zapier—read more about how to automate HubSpot, or get started with one of these templates.