Vanessa Santos is a strategic business coach, helping businesses get off the ground to build purposeful multi-million-dollar brands. Find her at www.vsantos.co .
4 steps to establishing your brand personality
When you think about a brand, you often think about the aesthetic: the logo, the colors, the imagery they use. But a brand's voice—the personality behind the product or services—is what brings brands from recognizable to loved.
By Vanessa Santos
4 min read
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