Rafe Gomez is the co-owner of VC Inc. Marketing, an award-winning provider of sales support, media coverage, business strategy, and executive thought leadership development services for organizations around the world.
The Field of Dreams fallacy: What your media coverage should really accomplish
Let's dig into what the goal of your campaigns should be, what kind of coverage opportunities are available, and how your sales team should use the earned coverage to attract customers, gain a competitive edge, and close more business.
By Rafe Gomez
9 min read
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