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Lukas Toma

Lukas Toma is a Data Manager at Zapier who lives in Innsbruck, Austria. He likes to write about data and visual storytelling. If he is not writing, he is likely out on a run.

Lukas's articles

Marketing tips
A brief guide to data attribution models
It's one thing to know how you're doing against your metrics. But even if you're knocking it out of the park, if you don't know why you're doing well, you won't be able to replicate your success.
By Lukas Toma

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5 min read

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