Ali Faagba is a SaaS copywriter and freelance B2B content marketing strategist. He's led content marketing campaigns for different tech companies and he looks to become a full-time blogger at Content Marketing Profit.
Sales enablement: How to create content to support your sales team
In the B2B industry, content is the mainstay of marketing and sales. But the standard idea of nurturing leads through top-, middle-, and bottom-of-funnel (TOFU, MOFU, and BOFU) content isn't always possible when it comes to sales.
By Ali Faagba
5 min read
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