Articles that mention "Facebook Custom Audiences"

Google Ads vs. Facebook ads: Which is best for your business? [2025]

Are Google Ads or Facebook ads better for your business? We compare the pros, cons, and key differences of both to help you choose the right platform for your needs.

From social media to your CRM: improve your lead management with automation

Inexpensive, powerful apps have made lead generation—once the exclusive domain of Fortune 500 enterprises—available to even the smallest business. But while acquiring vast quantities of leads has become simple, managing them is anything but.

How to optimize Facebook ads: 4 ways to cut costs and boost ROI

I've spent years managing Facebook ad campaigns, both for my own business and for clients.

Your guide to Facebook automation

Get more from your Facebook apps when you automate them with Zapier.

Use your customer list to create custom audiences in Facebook

If you're a marketer, your prospect and customer list is one of your prized possessions. It's a tool for staying in touch. It's a way to nurture contacts into buyers. It's a great start for building audience personas. Your list is everything.

Improve your ad targeting with Facebook Conversions (for Business admins)

You don't have to comb the social media seas to find your ideal audience on Facebook and Instagram.

6 ways to automate Facebook custom audiences with Zapier

If you want to get the most bang for your buck advertising on Facebook, you should make sure your ads are reaching the users most likely to be interested in what you have to offer.