---
title: "How Any.do uses Zapier's App Directory Element to increase user adoption "
description: "Learn how Any.do partnered with Zapier to embed the App Directory Element into their product, enabling users to easily discover automation at their point of need. "
image: "https://images.ctfassets.net/lzny33ho1g45/EgYrLw1CWIgvnSZjiwntA/37cca0b426a2500529655eba4d3867f7/Any_do.png"
---

# How Any.do uses Zapier's App Directory Element to increase user adoption 

Learn how Any.do partnered with Zapier to embed the App Directory Element into their product, enabling users to easily discover automation at their point of need. 

> _Zapier’s integration is a huge boost for Any.do’s premium offering. It unlocks a world of opportunities for our users, cementing Any.do as the hub and source of truth for their day-to-day tasks. Embedding the App Directory Element in our product helps us bring the full power of Zapier to our users faster with a more seamless experience. _—Roy Povarchik, Head of Growth, Any.do.

## Building a plug-and-play app directory in minutes

****[](https://www.any.do/)[Any.do](https://www.any.do/), a productivity app that partnered with Zapier in 2019, knows that automation is a big part of their users' daily lives. Zapier also helps them achieve upgrades to paid plans, as well as reduce churn. 

The Any.do team wanted their users to easily find, connect, and automate the apps they use on a daily basis—without leaving their app. Zapier's new partner tool, the [App Directory Element](https://zapier.com/partner/embed/app-directory), [](https://zapier.com/partner/embed/app-directory)was the quickest—and easiest—solution. 

Using the [interactive tool](https://zapier.com/partner/embed/app-directory/create), Any.do built a plug-and-play app directory powered by Zapier's extensive library of 3k+ apps—and embedded it into their product (using one line of code) in just a couple of hours from start to finish. The ease of implementation and lack of development effort needed was a big win for Any.do. 

This app directory features commonly paired apps, a search bar for users to find the app they're after, and Any.do's most popular Zap templates (user workflows) all inside a box. 

## Driving lifetime value and reducing churn

Zapier has a [suite of partner tools](https://zapier.com/blog/zapier-partner-tools-overview/) [](https://zapier.com/blog/zapier-partner-tools-overview/)that bring Zapier automations right into partner products. Any.do made use of these tools, particularly the [Javascript widget](https://zapier.com/partner/embed), [](https://zapier.com/partner/embed)to feature popular [Zap templates](https://platform.zapier.com/partners/zap-templates) (pre-built workflows or Zaps) across their marketing channels for users to find inspiration. That included onboarding emails, newsletters, social media, support pages, videos, and blog posts.  

 The App Directory Element was a logical next step. 

### Easy customization: The tool's features 

To start with, Any.do used Zapier's [interactive tool](https://zapier.com/partner/embed/app-directory/create) [](https://zapier.com/partner/embed/app-directory/create?utm_source=zapier_marketing_website&utm_medium=embed_experience&utm_campaign=app_directory_marketing_page)to customize their pre-made app directory's look and feel. Using the sidebar panel, Any.do could use the toggles to:

- Change theme
- Add an introduction
- Include a search bar function that pulls in Zapier's 3k+ app connections
- Display popular apps (or exclude them)
- Include or exclude app categories
- Display popular Zap templates

Any partner using this tool can toggle these features on or off—and generate the one-line code to replicate this experience in their product. 

## Enabling universal search and popular app recommendations

The pre-built search allows Any.do's users to instantly discover and connect to the app they're looking for. 

Any.do also dynamically sorts app listings based on the 'most popular apps' users are connecting with their product. This app directory is updated in real-time as new apps and templates are added to Zapier's platform or when they rise or decrease in popularity.

That means your app directory grows automatically alongside Zapier's library of apps—without you having to update it manually. Plus, your users will be able to find the integration they need to get their work done—practically instantaneously. 

## Inspiring popular workflows instantly 

Perhaps most importantly, Any.do could also play around with their most popular [Zap templates](https://platform.zapier.com/partners/zap-templates)—or pre-made workflows—featuring inspirational use cases that users can discover and turn on right away. 

Any.do chose to feature its 5 most popular templates in rows, though you can also display these as cards, which looks like this: 

## Placing the app directory where users need it

Once Any.do had finished customizing their brand new app directory, all they had to do was click on 'generate code' on the same page, which gave them a one-line snippet of code to embed into their product. (This takes on average, 30 minutes to complete.)

Any.do chose to make it discoverable by placing their app directory inside their product under the integrations tab—knowing that's exactly where their logged-in users would be looking to automate.