Small business tips
YouTube Marketing: Tips, Tricks, and Strategies
With one billion hours of video watched daily by over one billion users, YouTube seems like an automatic ticket to visibility. But clicking that upload button is just the first step in securing your place as a successful video creator.
By Rachel Poletick
10 min read
The Small Business Guide to Hiring the Best Employees
You'd think hiring would be a breeze: People are clamoring for exciting positions, so you just pick one of the many talented people who come your way. Well, according to a 2015 report from Deloitte, it costs U.S.
By Alexandra Samuel
16 min read
Behind the Scenes of Django Girls Grand Rapids
Diversity helps teams be more effective, but there's still a lot of room for improvement when it comes to women working in tech. Django Girls is an international non-profit organization that aims to introduce more women to the field of programming.
By Jace Browning
2 min read
7 Steps to Creating Successful Content Marketing Campaigns
We are drowning in content. Every day, millions of blog posts are published, and most of them are fluff. Not that we don't want to find out which Friends character we're most like, but it's not the highest caliber content.
By Stephen Altrogge
13 min read
How to Manage Freelancers: 3 Hassle-Free Steps for an Organized Workflow
Hiring and working with freelancers is much easier said than done. You think you’re saving money on salaries, benefits, and overhead. And with the gig economy growing, the quality of freelancers is higher than ever before.
By Sasha Rezvina
9 min read
How to Make Difficult Decisions
Your decisions make you. Whether you’re selling them as an entrepreneur, marketer, writer, or any other kind of knowledge worker, or facing a serious crossroads in your personal life, the choices you make today define your future.
By Jory MacKay
8 min read
The NPS Playbook: Why Your Net Promoter Score Matters to Your Entire Team
Your Net Promoter Score or NPS is the "one number you need to grow". It's a super simple survey that asks customers just one question: on a scale of 0 to 10, how likely are you to recommend the company to a friend or colleague. That's it.
By Melanie Pinola
4 min read
Data-Driven Design: Tap into Your Users' Micro-Moments for Better Engagement
Can you recall your latest search for a new restaurant and how you decided on it? If you're like me, glued to your smartphone and running a dozen applications simultaneously...
By Lucia Z.Wang
10 min read
The Endowed Progress Effect: How to Motivate Your Customers With a Head Start
I drink a lot of Starbucks. It’s a block from where I work and they make a pretty good Chai latte, but it's their rewards program that has me hooked. I get a star every time I make a purchase, and a free drink for every 12 gold stars I earn.
By Rob Stretch
8 min read
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