Be Efficient, Not Productive

Jessica Greene / Published October 21, 2019

I'm not here to make a semantic argument, really. But there's a difference between being productive and being efficient, and efficiency wins every time.

Productivity measures how much you do or produce within a given timeframe. Efficiency, on the other hand, is about being productive with less effort....


5 Creative Ways to Stand Out When Applying for a Job

Jessica Greene / Published October 14, 2019

Recently, Basecamp posted five new job openings. For those five openings, they received more than 4,000 applications. Notably, more than 1,400 people applied for their Head of Marketing role, and more than 2,000 applied for two open Customer Support Representative positions.

I followed Basecamp's hiring process with interest via...


Why Your Gmail Inbox Should Be Your To-Do List

Jessica Greene / Published October 7, 2019

I've read so many articles listing the reasons why you shouldn't use your inbox as a to-do list. So when I pitched the topic for this post to my editor at Zapier—who inspired the idea with her post Why Google Sheets Should Be Your To-Do List—I expected her...


For Pilots, Managing Attention Is Life and Death. Here's How They Do It.

Thomi Richards / Published September 30, 2019

Learning to fly a plane is all in your head. Okay, there's a little more to it than that—but a large part of the training given to new pilots isn't about the physical skills required to fly a plane. Instead, it's about the psychological aspects of operating within a dynamic,...


Selling the Invisible: How to Sell Your Services

Chris Hawkins / Published September 23, 2019

If you're shopping for a new vacuum, it's easy to compare features to find one that meets your dust-busting needs. But what if you want a cleaning service to come to your house and do the job for you? You reach out to six providers, and they all tell you...


The Journalist's Guide to Automating Curation

Justin Pot / Published September 9, 2019

Modern journalism is digging through piles of information and finding the one or two interesting tidbits you can turn into a story. Good ideas live in all sorts of different places: some you find using Twitter, Google News Alerts, or your RSS reader. Some you find out about from your...


Your Computer Is a Tool. Here's How to Actually Use It Like One.

Justin Pot / Published September 9, 2019

When's the last time you "surfed the web" or "went online"? I haven't really heard those phrases used unironically since the early 2000s, which makes sense. The internet isn't a place we visit anymore—it's where we all live.

I couldn't help but think about this when I read a beautiful...


No Email Should Take More than Five Minutes to Write

Deborah Tennen / Published September 2, 2019

We're all drowning in email. And if you're spending 15 minutes on every reply, no productivity system is ever going to save you. Not inbox zero, not batching, not turning off notifications—nothing. Your only hope is retirement.

My rule: I never spend more than five minutes writing a work email....


Why Social Listening Matters for Growing Your Business

Aleh Barysevich / Published August 26, 2019

You track mentions of your brand on social media and respond within a few minutes each time. Whether someone poses a question, files a complaint, or shouts out a feature they like so much that they tell you about it right there on Twitter, you're always sure to connect with...


Use These 33 Google Search Tricks to Find Exactly What You're Looking For

Melanie Pinola / Published August 20, 2019

Google knows everything. Want the weather forecast? Ask Google. Need directions to a restaurant? Search Google. Have a weird rash or wonder why your dog won't stop eating grass? Google it. At your own risk.

In a fraction of a second, Google gives you links to hundreds of millions of...