Zillow Tech Connect Updates
6 Online Marketing Tactics Every Real Estate Agent Should Know
Send New Zillow Contacts to Salesforce, Zoho CRM, MailChimp and Hundreds of More Apps via Zapier
Zillow can be a powerful marketing tool for real estate brokers and agents—it’s an easy way to capture leads from interested home buyers. But what good are Zillow-generated leads if they don’t become conversions? Brokers and agents are all using different software to convert their leads, and Zillow Tech Connect allows you to easily export your new contacts to over 100 CRM and marketing providers. If your favorite real estate lead tools aren't directly integrated with Zapier, Zillow Tech Connect can likely connect them for you.
Zillow Tech Connect is a feature of the Zillow Premier Agent program. If you have a Premier Agent account and you pay to be featured on Zillow or Trulia, your leads will be stored in Zillow’s internal CRM software. With Zillow Tech Connect, those contacts will then be automatically sent to whatever CRM software you use.
For example, you might use BoomTown to engage your leads. Instead of manually entering each new Zillow contact into BoomTown, Zillow Tech Connect will automatically send each new contact along. All you need to do is select BoomTown from the list of over 100 options and enter your user key. Zapier will then help you connect other apps to Zillow, automatically logging your new leads to a contact, adding them to your email newsletter, and more. It helps you do more with every lead you gather with your real estate CRM and Zillow.
If you use Zillow and Trulia for lead generation but prefer a different—or additional—tool for CRM or marketing, Zillow Tech Connect will get the job done.