WooCommerce Updates

WooCommerce mention · February 8, 2019

eCommerce Website Builder Showdown: WooCommerce vs. Shopify

If you were opening a brick-and-mortar store, where would you do it? Would you pay extra for a high-traffic location, or opt for a cheaper neighborhood and focus more on customer relations? Even when they exist exclusively online, stores still face similar choices. Factors like overhead costs, customization options, lead...read more
WooCommerce mention · September 25, 2018

7 Tips to Cut Costs for Your eCommerce Store

For consumers and retailers alike, eCommerce used to be the more affordable option compared to brick-and-mortar stores. But between Amazon, competition within eCommerce, and the fight from brick-and-mortar stores—which can match online prices 72 percent of the time—online stores need to find new ways to cut costs to...read more
WooCommerce mention · August 22, 2018

A Small Team Closes More Deals and Saves 2 Hours Per Day with Zapier

"I was overwhelmed with daily tasks, but almost all of them can now be automated thanks to Zapier."Trenton Berry, CTO, Total CSR Starting small and staying small are not equal in business. Every company starts small, with a person and an idea and grows from there. That growth includes...read more
WooCommerce mention · December 12, 2017

The Zapier Guide to Line Items

e pluribus unum. The timeworn phrase that graces most US banknotes—Latin for "Out of many, one"—was intended to represent the United States being one nation of many states, could easily have a double meaning. After all, so often when you open your wallet to pay a receipt or...read more
WooCommerce update · January 18, 2017

Updates for WooCommerce: Added Support for New Orders

What's New with WooCommerce Paralleling the customization offered by WooCommerce, you can now pass detailed information about line items through your workflows when new orders are placed. This update gives you additional information you can send through your already existing Zapier workflows or may open the door to create...read more
WooCommerce mention · December 1, 2016

How to Run a Successful Online Store

You've decided what you want to sell, found the best eCommerce platform to run your store, designed the perfect logo, and held a Grand Opening event. Perhaps you've already made a few sales and have shipped them out to customers. You're well on your way to being...read more
Stephanie Gonzaga
Reviewed by Stephanie Gonzaga
Last updated June 25, 2018

Launching your online store is an exciting journey with all the pleasures and challenges of running a business. Anyone can now build a store thanks to eCommerce, no storefront required. But you still need the right tools to build a store with an eCommerce solution that fits your budget and business.

WooCommerce is a great place to start. It's is a powerful yet easy-to-use solution to setting up an online shop, powered by the same WordPress tools that you've likely already used to build a blog. It powers over 28% of online stores worldwide today. And since it’s a free WordPress plugin—or a paid add-on to a WordPress.com site—you can set up an eCommerce store and start selling in minutes.

If you already have a WordPress-powered blog or site, you can install WooCommerce and have a store without much extra work, inside your existing website. Or, you can start a new self-hosted or WordPress.com site, and use WooCommerce to build that site as a store from the start.

WooCommerce's best feature is how it manages to simplify product and order management. Adding products to your site is as simple as writing posts on your blog. You'll click the Add Product button, enter the product description instead of a blog post, then add tags, categories, pricing, preview images, and more in standard WordPress fields. When you want to tweak more, there are more advanced features to group products according to type and/or shipping method, automatically calculate shipping rates, and offer items as a bundle to increase sales.

The next important step is to ensure your customers can easily pay for your products and select the shipping option that’s best for them. Out of the box, WooCommerce is bundled with your basic payment methods: PayPal (for credit card and PayPal account payments), BACS (for direct debit and deposit transactions), and cash on delivery. For shipping, you can decide whether to offer free shipping or flat rate shipping, or shipping to specific countries.

WooCommerce’s core features give you the main eCommerce features you need to start your online business. For more features, you can download free WooCommerce extensions or purchase paid ones to make your site work like you want. You can provide subscriptions and/or memberships, accept additional payment gateways and shipping services, create appointment bookings, provide real-time shipping rates via USPS, and more. If there's not an extension you need, check for WordPress extensions that have similar features—odds are, you'll find something to customize your store the way you want. The same goes for themes. You can use WooCommerce's built-in free themes, design your own, or use any free or paid WordPress theme to customize your site.

You need an eCommerce system that lets you focus less on the technology and more on the important aspects of your business. WooCommerce does just that. If you're already used to using WordPress for your blog, WooCommerce might be the easiest way you could start selling stuff online, too.

Originally published February 12, 2016; updated June 25, 2018 with new features and pricing.

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WooCommerce is a WordPress eCommerce plugin that transforms your WordPress website into a fully featured eCommerce store. Send your customer and order information from WooCommerce to Zapier. Note: this service requires the WooCommerce Zapier Extension that is available for purchase on the woothemes.com extension store.