VerticalResponse Updates

VerticalResponse mention · January 9, 2015

The 25 Best Email Marketing and Newsletter Apps

Stuff's happening, and you want to tell everyone about it. That might have required paying for a newspaper ad, publishing a press release, or printing and mailing a flyer in the past. Today, though, reaching your customers and contacts is as easy as clicking a button in an more
VerticalResponse update · May 15, 2014

Connect VerticalResponse to Your CRM with Zapier

VerticalResponse is now on Zapier, boosting the power of the email marketing software to automate entering new contacts into your many business apps. Now when you add a contact in VerticalResponse, the contact can automatically be added to your CRM, too, whether it’s Highrise, Nimble, Salesforce or one more
Matthew Guay
Written by Matthew GuayLast updated January 28, 2015

There's people interested in your business, and you need a simple way to get their contact info, send them quick info about your company and products, and then be able to update everyone with your latest announcements and promotions. VerticalResponse provides just that in an easy-to-use app that'll help you make forms and matching email campaigns to promote your products.

Rather than having to learn your way around a new app, with VerticalResponse you'll know immediately what to do. There's a bright orange button to start a new email campaign, which you'll select whenever you want to send an email update to everyone on your list. Along with that, there's a pink Autoresponder button to make emails that'll go out autonomically to your new subscribers, and a green Social Post button to write a message on your Facebook and Twitter accounts. Then, in the center of the screen, there's a list of your recent posts and drafts, so you can jump back into them easily.

VerticalResponse's contact page is equally easy to navigate. Right on the same page, you'll see your email lists, social network accounts, and signup forms, with summaries to show how many people you'll reach with each and a plus button to add new lists, subscribers or accounts. It's just about as easy to navigate as you could hope for.

Then, making emails and signup forms are both easy in VerticalResponse. There's pre-made templates with similar designs for both emails and signup forms, so you can easily get consistent branding on all of your marketing efforts. Tweaking each design is simple, with a drag-and-drop editor and fields that are easy to add to your layouts. There's even a built-in image editor with filters and other tools to make your photos look perfect in your designs.

Drip emails are typically confusing to make, but not in VerticalResponse. It simplifies its Autoresponders by making them just focused on welcome emails. You'll pick a list, select a design, then write your email and activate it. That message will then be sent out to every new subscriber you get on your list—a great way to introduce people to your products or offer them a coupon as a thanks for signing up. There's no time settings or workflows to deal with; all you'll have to do is make the message, and it'll be sent automatically.

Email's a great way to reach people, but it's far from the only way. VerticalResponse also includes social network features so you can publish to all of your Twitter and Facebook accounts whenever you want. You can write a post and publish it right away, or schedule it in advance to be published at the date and time you want. That way, you'll stay in touch with your customers via email and remind them about your company on their favorite social networks.

If you're looking for a simple way to stay in touch with the people most interested in your company, whether by email or with social networks, VerticalResponse is a great app to choose. It'll keep you from having to learn your way around a new interface, so you can instead use your time to craft beautiful emails.

Have any feedback on this overview, or something we should change? Let us know!

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VerticalResponse helps you connect with your customers and grow your business through email and social media marketing. With our drag and drop email creator, integrations with Facebook and Twitter, and free templates optimized for mobile phones, you can do all your marketing from one account!