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Tutorials · 1:40 min read

How to Track Google Alerts in Slack, Trello, or Almost Any App

Published · September 23, 2019
Justin Pot

Google Alerts make it easy to keep up with headlines on any subject, but there's one big downside: headlines are delivered via email. What if you'd rather keep up to date without keeping your inbox open?

Turns out you can. Here's how to get an RSS feed for any Google Alert, and how to use that RSS feed to send Google Alerts to Slack, SMS, a Google Spreadsheet, or basically any app you can imagine.

How to Create a Google Alerts RSS Feed

It's a little buried, but Google Alerts actually offers an RSS option. This is great if you just want to keep track of Google Alerts using Feedly or any other RSS reader, but we'll also be using this feed to send information over to other applications.

Let's set up the RSS feed first. While setting up or editing a Google Alert click Show options.

Next, under Deliver to, choose RSS Feed.

Save your alert and you will see an RSS icon next to your alert. Right click this and copy the URL.

You now have an RSS feed for your Google Alert. You can use this with any RSS reader, or you can continue reading to send Google Alerts to other apps.

Get Google Alerts in Any App With Zapier

Don't want to set up an RSS reader? You don't have to. Zapier is a service that connects applications to each other with custom automations, and our RSS integration allows you to send Google Alerts to 1,500+ apps.

For example, you could get Google Alert notifications in Slack, or via a text message. Here are some quick templates to get started:

Share new RSS items in Slack

RSS by Zapier + Slack

Try It

Receive SMS messages when an RSS feed is updated

RSS by Zapier + SMS by Zapier

You will be asked for the RSS feed, which you copied earlier. You will also be asked to set up your Slack account or phone number.

If you'd rather collect your Alerts on a spreadsheet, Trello board, or in a notetaking app, you can. Here's a few templates for that:

Log RSS feed updates as new rows in Google Sheets

RSS by Zapier + Google Sheets

Create Trello cards from new RSS feed items

RSS by Zapier + Trello

Create Evernote notes for new RSS feed items

RSS by Zapier + Evernote

Add OneNote note from new RSS feed item

RSS by Zapier + OneNote

These are just some examples. You can set up your own Zap that sends Google Alerts to just about any app you can imagine. Get started here.

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