When this happens...
SumoNew Email Subscriber
Then do this...
AirtableCreate Record

If you're wanting to keep an archive of new email subscribers you collected through Sumo, use this Zapier integration to save the subscriber's name, email address and whatever other information you're collecting.

Note: This imports Sumo subscribers only after you've activated the integration; it doesn't import existing subscribers.

How It Works

  1. Visitor completes Sumo list builder form
  2. Zapier adds that individual to Airtable

What You Need

  • Sumo
  • Airtable

Why Zapier?


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No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Sumo + Airtable and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Email Subscriber

Triggers when a new email subscriber is created.

Update Record

Update the values of specific cells in an Airtable record.

New Record

Triggers when a new record is available.

Create Record

Creates a new record with auto-populating fields.

New Record in View

Triggers when a new record is available in a view.

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Become a Zapier Integration Partner

Tools to grow Your website’s traffic, including email list builders, sharing buttons, and heat maps. Sumo works with any website.

Learn More

Organize anything with Airtable, a modern database created for everyone. Airtable is a fast and flexible way to create tables to keep track of anything, from sales leads to vacation planning to inventory management.

See Airtable Integrations