When this happens...
Webhooks by ZapierRetrieve Poll
Then do this...
SlackSend Channel Message

Reply to people who post your company name on Hacker News in minutes using this Zap which notifies you in Slack whenever your company name is mentioned in a post or a comment.

Quick replies are rare, memorable, and a great way to build a fan-base around your brand. After all, who is expecting someone from a company to reply to their comment in an obscure thread within minutes of it being posted?

How It Works

  1. Zapier keeps an eye on HN, looking for new posts and comments that contain your company name (or really, anything word you want)
  2. When Zapier sees one, we will grab it and post a message into a Slack channel you pick with the snippet and link back to the post or comment.

What You Need

  • A Slack account and channel you want to push the message into.

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Slack + Webhooks by Zapier and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Starred Message

Triggers when you star a message.

Send Direct Message

Send a direct message to a user or yourself from the Slackbot.

New Message Posted to Channel

Triggers when a new message is posted to a specific #channel you choose.

Send Channel Message

Post a new message to a specific #channel you choose.

New Public Message Posted Anywhere

Triggers when a new message is posted to any public channel.

Add Reminder

Adds a reminder for yourself or a teammate, just like the /remind slash command.

New Channel

Triggers whenever a new #channel is created.


Fire off a single PUT request as a form or JSON.

Retrieve Poll

Poll a URL and look for new entries.


Fire off a single POST request as a form or JSON.

You use lots of apps to get stuff done. Zapier creates more time in your day by helping you automate those apps, so they work for you in the background.

Use our free platform to build a single Zapier integration and instantly connect your app with 1,500+ others.

Become a Zapier Integration Partner

Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. Offering instant messaging, document sharing and knowledge search for modern teams.

Learn More

What is Webhooks by Zapier?


Webhooks simply POST data (or JSON) to a specific URL every time we see something new. Webhooks can also accept data (or JSON) to kick off a workflow in Zapier.

See Webhooks Integrations

Connect Slack + Webhooks

Connect the apps you use everyday and find your productivity super-powers.

By signing up, you agree to Zapier’s Terms of Service.