Picking a transactional email service for your app often means you'll end up using two email services: a simpler newsletter service to let your marketing team send updates, promotions and more, along with a transactional email service to send your app's messages. It doesn't have to be that way, though. SendGrid, which lists itself as the largest email infrastructure as a service provider, gives you both a transactional email service and an email marketing platform all in one.
SendGrid's transactional service isn't simply a SMTP server bolted onto a marketing platform; it's a serious email sending tool that's used by hundreds of thousands of companies. Its API is designed to make sending emails simple, and you can integrate it with your app easily using its code libraries. There's APIs for sending emails, along with an event API to get notifications and stats about your emails automatically, and a parse API to grab the contents of replies and other emails you receive and use them inside your app.
You'll find the tech in SendGrid that you need to make sure your emails always get delivered, with custom email authentication certificates, integration with ISP feedback loops to know when your messages are marked as spam, and IP address reputation scoring so you'll know how likely your messages are to be marked as spam. And, you'll get detailed analytics and reports, and the option to download the data and look through it on your own.
Then, there's SendGrid's email marketing features. SendGrid includes an easy to use interface with a brand-new design that makes it easy to send your emails. Without any coding, you can use SendGrid's transactional email sending tech to send emails to all of your lists. There's built-in templates, along with a drag-and-drop email designer and the option to import your own HTML email themes. You can make the perfect theme for your emails, and use it to send emails directly, Or, you can have SendGrid apply that theme to your developer team's transactional emails, too.
There's more, too. You can manage your contact lists in SendGrid, and segment your lists based on your contacts' information, the location they're in, and more. Or, you can A/B test your emails to make sure the best copy is going out to your recipients.
If you get stuck, or are just getting started with email marketing and transactional emails, don't worry. SendGrid includes videos and guides to help you make the most of their services, and has phone, chat and email support to help you when you get stuck.
If your team needs to send transactional emails, but you'd also like an easy-to-use email marketing tool, SendGrid has everything you need in one app. You'll be able to consolidate your team's email sending in one place, no matter if it's sent by your marketing team or automatically by your app.