When this happens...
SumoNew Email Subscriber
Then do this...
RouteTrack Event

You are collecting leads with SumoMe but you have the need to engage them so they keep coming back to your already have their emails and names, but now what? Here’s a tip, create marketing automation campaigns! You could do it by manually importing your SumoMe leads to Route or you could just use this Zap. Every time a new lead fills in your SumoMe forms they will be added as contacts in Route.

  • Note: If the lead you get using SumoMe already has their email on Route, it won’t be added a new one. Instead, the contact’s profile will be updated.*

How It Works

  1. A new subscriber is added on SumoMe
  2. Zapier automatically adds a new contact on Route

What You Need

  • SumoMe account
  • Route account

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,000+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Route + Sumo and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Contact

Triggers when a new contact is identified by Route.

Track Event

Tracks an event triggered by a contact in your site or app.

New Email Subscriber

Triggers when a new email subscriber is created.

New Automation Task

Triggers when your automation reaches an action with a Zapier task.

Use our free platform to build a single Zapier integration and instantly connect your app with 1,400+ others.

Become a Zapier Integration Partner

Route is a multi-channel marketing automation platform. Identify contacts in your site or app, track their behaviour and trigger automated personalized campaigns.

Tools to grow Your website’s traffic, including email list builders, sharing buttons, and heat maps. Sumo works with any website.

See Sumo Integrations