When this happens...
RouteNew Contact
Then do this...
SlackSend Channel Message

Slack made company communication fun and there’s a good chance that if you use it on your company you are handling different aspects of your communication with it. Why don’t use it as a way to be able to act quickly when a interesting customer starts engaging with your business?

Sometimes there are contacts that you want to engage quickly even if you know they’ll enter an automated campaign you’ve created. If Slack is your communication tool of choice you can keep track of new contacts you collect into Route by getting notifications on your Slack account.

How It Works

  1. A new contact is tracked by Route
  2. Zapier send a message to a Slack channel

What You Need

  • Route account
  • Slack account

Why Zapier?


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No coding required—automate any of 1,000+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Route + Slack and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Contact

Triggers when a new contact is identified by Route.

Track Event

Tracks an event triggered by a contact in your site or app.

New Starred Message

Triggers when you star a message.

Send Direct Message

Send a direct message to a user or yourself from the Slackbot.

New Message Posted to Channel

Triggers when a new message is posted to a specific #channel you choose.

Send Channel Message

Post a new message to a specific #channel you choose.

New Public Message Posted Anywhere

Triggers when a new message is posted to any public channel.

Add Reminder

Adds a reminder for yourself or a teammate, just like the /remind slash command.

New Channel

Triggers whenever a new #channel is created.

Set Channel Topic

Sets the topic on a selected channel.

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Route is a multi-channel marketing automation platform. Identify contacts in your site or app, track their behaviour and trigger automated personalized campaigns.

Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. Offering instant messaging, document sharing and knowledge search for modern teams.

See Slack Integrations