When this happens...
Pure360New Contact Optout
Then do this...
SlackSend Channel Message

Keep abreast of any optouts (unsubscribe events) from your Pure360 lists, so your team can constantly improve and prevent future optouts. This Zapier integration will automatically send Slack channel messages when new optouts are created in Pure360. From there, your team can use Slack as a process queue to manage any post-optout tasks needed.

Note: In accordance with GDPR regulations, you must have obtained each contact's explicit consent to email them.

How this Pure360 - Slack integration works

  1. A new optout is created in Pure360
  2. Zapier sends a Slack channel message

Apps involved

  • Pure360
  • Slack

Why Zapier?


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It's easy to connect Pure360 + Slack and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Contact Bounce

Triggers when a contact hard bounces.

Send Direct Message

Send a direct message to a user or yourself from the Slackbot.

New Contact Optout

Triggers when a contact opts out.

Send Channel Message

Post a new message to a specific #channel you choose.

New Contact Optin

Triggers when a contact opts in.

Add Reminder

Adds a reminder for yourself or a teammate, just like the /remind slash command.

New Starred Message

Triggers when you star a message.

Add or Update Contact

Add a new contact to your list or update an existing contact's information

New Message Posted to Channel

Triggers when a new message is posted to a specific #channel you choose.

Set Channel Topic

Sets the topic on a selected channel.

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Pure360 offers marketing automation powered by email, enabling UK marketers to deliver targeted multi-channel campaigns.

Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. Offering instant messaging, document sharing and knowledge search for modern teams.

See Slack Integrations