When this happens...
Pure360New Contact Optin
Then do this...
SlackSend Channel Message

If you use Slack in your company workflow, it's helpful to integrate your other tools into Slack channels, so your teammates can stay up-to-date. Use this Zap to integrate Pure360 into Slack, without writing a line of code. When a new subscriber opts in to an email list, this Zapier automation will automatically send a message to a Slack channel, so that your team can take further action.

Note: In accordance with GDPR regulations, you must have obtained each contact's explicit consent to email them.

How this Pure360 - Slack integration works

  1. A user opts in to a Pure360 email list
  2. Zapier automatically sends a message to a Slack channel

Apps involved

  • Slack
  • Pure360

Why Zapier?


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No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Pure360 + Slack and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Contact Bounce

Triggers when a contact hard bounces.

Send Direct Message

Send a direct message to a user or yourself from the Slackbot.

New Contact Optout

Triggers when a contact opts out.

Send Channel Message

Post a new message to a specific #channel you choose.

New Contact Optin

Triggers when a contact opts in.

Add Reminder

Adds a reminder for yourself or a teammate, just like the /remind slash command.

New Starred Message

Triggers when you star a message.

Add or Update Contact

Add a new contact to your list or update an existing contact's information

New Message Posted to Channel

Triggers when a new message is posted to a specific #channel you choose.

Set Channel Topic

Sets the topic on a selected channel.

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Become a Zapier Integration Partner

Pure360 offers marketing automation powered by email, enabling UK marketers to deliver targeted multi-channel campaigns.

Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. Offering instant messaging, document sharing and knowledge search for modern teams.

See Slack Integrations