When this happens...
PostgreSQLNew Row
Then do this...
RouteTrack Event

If you've already got your potential customers stored away in your PostgreSQL database, why waste any time moving them over to your marketing tool manually? Flip the switch on this automation, and we'll handle that for you. From then on, a new contact will automatically be added to Route for every new row you add on PostgreSQL, making sure your marketing keeps reaching the widest possible user base.

How It Works

  1. A new row is added to a PostgreSQL database
  2. Zapier automatically adds a contact to Route

What You Need

  • PostgreSQL account
  • Route account
Premium
PostgreSQL is a Premium integration on Zapier.

Why Zapier?

Free

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Easy

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It's easy to connect PostgreSQL + Route and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
PostgreSQL
New or Updated Row

Triggered when a new row is added or modified.

PostgreSQL
Update Row

Updates an existing row.

PostgreSQL
New Row (Custom Query)

Triggered when new rows are returned from a custom query that you provide. Advanced Users Only

PostgreSQL
New Row

Adds a new row.

PostgreSQL
New Row

Triggered when you add a new row.

Route
Track Event

Tracks an event triggered by a contact in your site or app.

Route
New Contact

Triggers when a new contact is identified by Route.

PostgreSQL
New Column

Triggered when you add a new column.

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Become a Zapier Integration Partner

PostgreSQL is a powerful, open-source database engine with a uniquely advanced query optimizer and dozens of built in features, making it an easy choice for production databases.

Route is a multi-channel marketing automation platform. Identify contacts in your site or app, track their behaviour and trigger automated personalized campaigns.