When this happens...
MarketoNew Lead
Then do this...
Zoho CRMCreate/Update Contact

The more context you have about your customers in your CRM, the better. Let Zapier guarantee no name is ever missing from your list by copying them over from Marketo. Set up up this automation, and we'll make sure a new contact is added to Zoho CRM for every new Marketo lead you add from then on.

How this Marketo-Zoho CRM integration works

  1. A new lead is added on Marketo
  2. Zapier automation adds a new contact to Zoho CRM

Apps involved

  • Marketo
  • Zoho CRM
Marketo is a Premium integration on Zapier.
Zoho CRM is a Premium integration on Zapier.

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,000+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Marketo + Zoho CRM and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Lead

Triggers when a new lead is created.

Create or Update Lead

Creates or Updates a lead.

New Contact

Triggered when you add a new contact.

Add Lead to List

Adds a lead to a list.

New Lead

Triggered when you add a new lead.

Create Contact

Adds a new contact.

New Entry (instant)

Using Zoho's automation & webhook feature (enterprise only), get instant triggers of any module.

Create/Update Lead

Adds a new lead. Can be used to update an existing one too.

New Entry

Advanced feature: triggers when any new item is added to a specific module. (Note: This trigger does not support Custom Modules yet. If you want to be added to the feature request for this, please email us at

Create Lead

Adds a new lead.

Use our free platform to build a single Zapier integration and instantly connect your app with 1,000+ others.

Become a Zapier Integration Partner

Marketo's marketing automation software helps marketers engage customers and prospects.

Zoho makes it easy to get the complete picture of your sales cycle and stay on top of your business opportunities. Never lose another lead again.

See Zoho CRM Integrations