When this happens...
UPilotNew Person
Then do this...
MarketoCreate or Update Lead

Looking to automate your marketing with Marketo whenever a new person is added into UPilot? With this UPilot Zapier integration with Marketo, every time a new person is added to UPilot, Zapier will automatically add the person to Marketo as a lead as well. If the lead already exists in Marketo, it will be automatically updated with the latest information.

Note: This integration doesn't create Marketo leads for already existing people in UPilot, but only new ones added after you've set it up

How this UPilot-Marketo integration works

  1. A new person is added in UPilot
  2. Zapier automatically creates a new lead in Marketo or updates the lead if it already exists

Apps involved

  • UPilot
  • Marketo

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Marketo + UPilot and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Lead

Triggers when a new lead is created.

Create or Update Lead

Creates or Updates a lead.

New Deal

Triggers when a new deal is created.

Add Lead to List

Adds a lead to a list.

New Person

Triggers when a new person is created.

New Task

Triggers when a new task is created.

Updated Deal

Triggers when an existing deal is updated.

Use our free platform to build a single Zapier integration and instantly connect your app with 1,500+ others.

Become a Zapier Integration Partner

Marketo's marketing automation software helps marketers engage customers and prospects.

Learn More

UPilot is a CRM with advanced features like role-based access and control, email tracking, revenue forecast, all on a single platform and easy to use interface, resulting in enthusiastic user adoption in fast-growing companies.

See UPilot Integrations