When this happens...
Google SheetsNew Spreadsheet Row
Then do this...
MarketoCreate or Update Lead

You can't beat spreadsheets for quick and easy contact sorting, but once you qualify with those leads, you'll want some real marketing power. Make the transition seamless by setting up this automation. Every new row you add on Google Sheets will then be copied over to Marketo, where a new lead will be created or updated from the information.

How this Google Sheets-Marketo integration works

  1. A new row is added on Google Sheets
  2. Zapier creates a new lead on Marketo, or updates one that exists

Apps involved

  • Google Sheets
  • Marketo

Why Zapier?


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No coding required—automate any of 1,000+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Marketo + Google Sheets and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Lead

Triggers when a new lead is created.

Create or Update Lead

Creates or Updates a lead.

New Spreadsheet Row

Notifies your Zap when a new row is added to the bottom of a spreadsheet.

Add Lead to List

Adds a lead to a list.

New or Updated Spreadsheet Row

Notifies your Zap when a new row is added or modified in a spreadsheet.

Create Worksheet

Create a blank worksheet with a title. Optionally, provide headers.

New Worksheet

Triggered when you create a new worksheet in a spreadsheet.

Create Spreadsheet Row

Create a new row in a specific spreadsheet.

New Spreadsheet

Triggered when you create a new spreadsheet.

Update Spreadsheet Row

Update a row in a specific spreadsheet.

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Marketo's marketing automation software helps marketers engage customers and prospects.

Create, edit, and share spreadsheets wherever you are with Google Sheets, and get automated insights from your data.

See Google Sheets Integrations