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MailUp mention · February 6, 2015

Email Marketing List Hacks

There's a service that 92% of online adults use, with 61% of them using it daily for an average of 13 hours weekly. This service has click-through rates that are 6-times better than social networks, and on average it sees a 94% return on investment. The service is email...read more
MailUp mention · January 27, 2015

Experts Weigh In: 21 Email Marketing Mistakes to Avoid

Send plain text emails. lowercase every word in the subject line. Always put the call to action as a text link and a button link. Successful email marketing tactics are spread across the web. But even with ample resources available and advanced email marketing software, mistakes are regularly made. These...read more
MailUp mention · January 21, 2015

How to Segment Email Lists for More Opens, Click-Throughs and Conversions

Reports of email's death are greatly exaggerated. Every month a new email-killing product comes along, and every month my Gmail inbox continues to swell with product updates, company news and coupon codes. Heck, those email-killers use email to teach me how their apps work. Take social media: it was...read more
MailUp mention · January 15, 2015

A/B Test Your Email Marketing

A/B testing. The phrase itself sounds complicated and time-consuming—something that can really wait for another day. But it doesn't need to be that way. Modern web tools, like the 25 email marketing apps we recently reviewed, are often equipped with features that make A/B testing (also...read more
MailUp mention · January 9, 2015

The 25 Best Email Marketing and Newsletter Apps

Stuff's happening, and you want to tell everyone about it. That might have required paying for a newspaper ad, publishing a press release, or printing and mailing a flyer in the past. Today, though, reaching your customers and contacts is as easy as clicking a button in an email...read more
MailUp update · October 7, 2013

MailUp Multiplies its Email Marketing Integrations with Zapier

Email marketing software company MailUp is not only the newest partner on our platform, they’re a user of it, too. “When we go to a trade show, we normally come back and add the leads to our CRM, which right now is Highrise,” MailUp CEO Massimo Arrigoni wrote on...read more
Matthew Guay
Reviewed by Matthew Guay
Last updated January 27, 2015

You don't just need to send emails. You need to stay in touch with your customers, fans, and those people who are interested in your apps at all. You'll need to send receipts when your products sell, newsletters when you launch a new feature or service, and perhaps an SMS message or social network update to remind your followers about upcoming deals and promotions.

MailUp aims to cover all these bases with one marketing tool that can send your email newsletters, transactional emails, SMS messages, and social network updates all from one app. As you might expect from its name, MailUp is centered around email, but that's far from all it does. You can make emails look just the way you want with a drag-and-drop editor, or you can just as easily schedule a Facebook update or send SMS messages to your contacts anywhere on earth.

It all starts in the dashboard, where you'll get a heads-up overview of your recent marketing efforts. You can see a preview of your recent mailings, jump right back into whatever you were working on last time you used MailUp, see recent news from the MailUp team, or jump right into making an email or adding contacts. Dive into the email creator, and you'll be able to make an email with a pre-made template, convert a site, file, or RSS feed into an email, or use MailUp's new Bee editor to create your own design with a drag-and-drop editor.

Then, on the left sidebar, you'll see the rest of MailUp's features in tabs: SMS and social messages, statistics, recipients, Marketing+, and a gauge that'll show you how well you're doing at marketing. The SMS section will let you send an SMS campaign to a list. Or, if you just need to send a quick message, you can use its quick send option to send a message to up to 10 people anytime you need. Then, you can update your social networks with the Social tab, which lets you schedule messages to be published whenever you'd like on Facebook, Twitter, or LinkedIn.

In addition to individual messages, there's also MailUp's marketing tools that'll let you send emails whenever certain actions take place. You'll connect your account to CRM or eCommerce tools, then set messages that'll go out when certain events take place, and will even use your contacts' time zones to make sure they get the email when they're awake. Or, you can use its SMTP server to send transactional emails from your own apps. And if for some reason the wrong email is going to get sent, you can view your sending queue and edit or remove messages whenever you need.

Speaking of the queue, MailUp uses your email queue in a unique way to help make your email marketing affordable. If your emails aren't too urgent, you can use a cheaper MailUp plan which will send your emails anywhere from a couple to ten hours after you've finished them. Or, you can upgrade to more expensive plans which will send your email even faster. It's a unique way to combine your marketing communications in one app, broadcasting to as many people as you need, while still making sure your marketing tools fit into your budget.

Have any feedback on this overview, or something we should change? Let us know!

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MailUp is your complete email delivery solution. Send newsletters, create blog digests from RSS feeds, send automated messages when certain conditions occur. Advanced email marketing tools made easy.