Mailigen Updates

Mailigen mention · February 6, 2015

Email Marketing List Hacks

There's a service that 92% of online adults use, with 61% of them using it daily for an average of 13 hours weekly. This service has click-through rates that are 6-times better than social networks, and on average it sees a 94% return on investment. The service is email...read more
Mailigen mention · January 15, 2015

A/B Test Your Email Marketing

A/B testing. The phrase itself sounds complicated and time-consuming—something that can really wait for another day. But it doesn't need to be that way. Modern web tools, like the 25 email marketing apps we recently reviewed, are often equipped with features that make A/B testing (also...read more
Mailigen mention · January 9, 2015

The 25 Best Email Marketing and Newsletter Apps

Stuff's happening, and you want to tell everyone about it. That might have required paying for a newspaper ad, publishing a press release, or printing and mailing a flyer in the past. Today, though, reaching your customers and contacts is as easy as clicking a button in an email...read more
Matthew Guay
Reviewed by Matthew Guay
Last updated April 2, 2018

Keeping track of all of your team's marketing efforts can be difficult. With emails scheduled in one place, social marketing in another, and mobile messaging either off the radar entirely or handled by hand, it's impossible to have a feel on your overall marketing impact.

Mailigen reins in the the mess by combining everything in one marketing app, with a calendar on your dashboard that shows when each of your marketing messages are going out. With mobile messaging, social network, and email lists including in one app, you'll be able to keep up with everything and market to all of your followers in one place.

On the email side, Mailigen includes all the email marketing tools you'd expect. There's premade templates, a drag-and-drop editor, and dynamic content fields to customize your messages with your recipients' names, interests and more. You'll be able to send RSS feeds automatically out via email, or create autoresponders that'll send emails whenever someone new signs up to your lists.

You'll be able to keep track of everything about your contacts with Mailigen's contact lists. It'll track which emails people open and what they've clicked on, and combine that with data you've collected on your own, such as their location and interests. There's even a survey tool, which you can use to poll your audience about their interests and add that info back into your contact lists. Then, you can segment your lists using that info, making sure you send the best emails to the people who are most likely to open them.

Then, when you make new announcement emails, you won't have to share the news in your blog or create a separate web page for the info if you don't want. Instead, you can use Mailigen to spread the word with posts on Twitter and Facebook, which will link to an online copy of your newsletter. Then, you can include social links in your emails easily to encourage people to follow your accounts and share your latest announcements.

Reaching your potential customers in their inbox or on social networks is a gamble, though, since they might just ignore the message or skip checking their networks that day. Instead, you can use Mailigen's SMS marketing to send them a message directly on their phone. Mailigen lets you schedule SMS messages, combine them with your email messages for automated marketing campaigns, and even tracks clicks from links you've sent out via SMS. Then, you can setup SMS autoresponders that'll let you collect data from your contacts, send out coupon codes, and more without needing anyone monitoring your account. Or, tie it all together with Mailigen's marketing automation tools that let you build detailed workflows to send emails or SMS messages, update contact's profiles if they take action on something you share, and more.

Whether you're looking for a new email newsletter app or want a detailed way to automate your marketing, Mailigen's a great way to market on mobile, social networks, and email all at the same time.

Originally published Jan 29, 2015; updated Apr 2, 2018 with new screenshots, pricing, and features

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Mailigen is a new generation of integrated marketing platform, which includes social, email and mobile marketing.