Mailchimp
When this happens...
MailchimpNew Subscriber
Then do this...
RouteTrack Event

Manually transferring contact information from one platform to another can be time consuming, don’t you think? If you already use MailChimp and don’t want the cost of keep importing your list manually into Route, just use this simple automation. Every time a new subscriber fill in one of your MailChimp forms it will be added as a contact on Route and you’ll be able to create automated campaigns targeting those contacts.

Integrating Route to your Mailchimp account will help you start creating automated marketing campaigns within minutes!

How It Works

  1. You get a new MailChimp subscriber
  2. Zapier adds the contact to Route

What You Need

  • Mailchimp account
  • Route account

Why Zapier?

Free

Get started for free—14 day trial of premium features and apps.

Easy

No coding required—automate any of 1,000+ apps in minutes.

Secure

Enterprise-level security—connect mission-critical apps.

It's easy to connect Mailchimp + Route and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Subscriber

Triggers when a new subscriber is added to a list.

Add/Update Subscriber

Add a new subscriber to a list of your choosing. Can be used to update an existing subscriber too.

Updated Subscriber

Triggers when a subscriber is added or updated in a list.

Track Event

Tracks an event triggered by a contact in your site or app.

New Campaign

Triggers when a new campaign is created or sent.

Create Campaign

Creates a campaign draft.

New Contact

Triggers when a new contact is identified by Route.

Send Campaign

Sends a campaign draft. PLEASE NOTE: This action sends an email to everyone signed up to the Campaign. Are you trying to send an email to just one person? Set up an Automation within MailChimp and assign the welcome email to a tag. Then assign that tag to your customer with the Add Subscriber To Tag Action.

New Subscriber With Tag

Triggers when a subscriber is added to a Tag within a List.

Unsubscribe Email

Unsubscribe an email address from a list of your choosing.

Use our free platform to build a single Zapier integration and instantly connect your app with 1,400+ others.

Become a Zapier Integration Partner

Share your ideas with Mailchimp email newsletters—then use its landing page and form builders to grow your lists and take marketing further with drip and transactional emails.

Route is a multi-channel marketing automation platform. Identify contacts in your site or app, track their behaviour and trigger automated personalized campaigns.

See Route Integrations