When this happens...
MailchimpNew Subscriber
Then do this...
Promoter.ioAdd or Update a Contact

Don't manually upload new Mailchimp subscribers to, let Zapier add them automatically! Each time you gain a new subscriber, that contact will be added to your Promoter contact list as well.

Note: This Zapier integration doesn't import already subscribed contacts into, only new ones after you've set it up. You will need to do an initial manual upload of all current subscribers for them to be added.

How It Works

  1. A new subscriber is added in Mailchimp
  2. Zapier adds that contact to a list

What You Need

  • Mailchimp account
  • account

Why Zapier?


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It's easy to connect Mailchimp + and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Subscriber

Triggers when a new subscriber is added to an audience.

Add/Update Subscriber

Add a new subscriber to an audience of your choosing. Can be used to update an existing subscriber too.

Updated Subscriber

Triggers when a subscriber is added or updated in an audience.

Survey a Contact

Deliver a survey to a contact you specify. Any contact you survey will also be added to your contact list and add all custom attributes you send. You can set a delivery delay in your campaign settings inside if you would prefer the contact to not receive a survey instantly.

New Campaign

Triggers when a new campaign is created or sent.

Tag a Feedback

Adds a tag to a feedback.

NPS Score Changed

Whenever the NPS score for any campaign changes.

Add or Update a Contact

Add or update a contact in your account. You can also associate a contact to a contact list for usage with a campaign. All custom attributes you send are saved.

Contact Unsubscribed

Triggers when a surveyed contact has unsubscribed from email.

Reply to a Feedback

Reply to a Feedback.

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Become a Zapier Integration Partner

Share your ideas with Mailchimp email newsletters—then use its landing page and form builders to grow your lists and take marketing further with drip and transactional emails.

Learn More is the easiest and most effective way to measure and track customer loyalty using the Net Promoter System®.

See Integrations