Mad Mimi

Mad Mimi - Features, Pricing, Alternatives, and More

Matthew Guay
Written by Matthew GuayLast updated January 6, 2015

Email software has a reputation for being stuffy and boring, packed with features you usually don’t need, and confusing enough to make you wonder why it’s so hard to just send a simple message. Mad Mimi, on the other hand, tries to simplify things by only showing you the features you actually need and putting the focus in emails back on your content.

Open the app, and you’ll be greeted with a picture of your most recent email campaign—referred to as Promotions in Mad Mimi—along with a quick overview of its stats. If you’re curious how your emails are performing, you can select multiple promotions in the sidebar and compare them in the dashboard. Then, on the right, you’ll see an orange Compose! button, beckoning you to email everyone you know. That’ll open the Mad Mimi rich email editor by default, but you can click the drop-down to send an HTML message or just compose a quick plain text email—something you typically don’t find in email list apps.

The rich editor is likely what you’ll want most of the time, though. It’s simple to use, with themes that just consist of color schemes that will look great everywhere. You’ll then customize the email by adding in blocks of text and images from the bottom toolbar, and dragging in images you’ve uploaded from the right sidebar. If you’re unsure how to proceed, or just need inspiration, you’ll find a helper video along with emails others have sent with Mad Mimi to help you get ideas for how to proceed.

Sending your emails is simple. Instead of having to pick which lists to send the message to, you’ll be shown all of your lists at once, with a quick on/off switch to select the lists that’ll receive the message. Each of those lists can be hand-edited, or you can have contacts automatically added from Mad Mimi’s forms or its integrations with other apps.

That’s actually all, if you’re looking at Mad Mimi’s default features. But there’s more if you head over to its Addons page. There, you’ll find tools to send your RSS feed as email updates, create drip campaigns, personalize emails with names and more, add contacts via social networks and other apps, and more. Using the same on/off switch, you can turn on the features you want and make Mad Mimi into the email app you want. Or, if you’re happy with just a simple way to send emails, the default tools might be best.

For a simple email app that’s still versatile and powerful, it’s hard to beat Mad Mimi. It’s the email app with just the features you need, so you can contact the important people on your lists without having to figure out yet again how to use the app each time you log in.

Have any feedback on this overview, or something we should change? Let us know!

Mad Mimi Features

  • Simple interface that makes it quick to send emails
  • Turn on just the features you want most
  • Color-based themes that are simple to tweak
  • Transaction emails, RSS to email, and other advanced tools

Mad Mimi Pricing

  • Free plan lets you send up to 12.5k emails to 2.5k contacts per month
  • $10/month Basic plan for unlimited emails to 500 contacts at normal speed
  • $42/month Pro plan for unlimited emails to 10k contacts at 2x speed
  • $199/month Silver plan for unlimited emails to 50k contacts at 3x speed
  • $1,049/month Gold plan for 3.5 million emails to 350k contacts at 4x speed

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