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Unlike email, there's no Undo button when things go wrong with direct mail. Lob's dashboard provides a safe test environment where you can create new templates, send API requests, and verify customer addresses. When you're ready to deploy, switch to the live environment by clicking on the dropdown menu just above the API request volume graph. You'll only be able to send live API requests once you upgrade to any of the paid plans.

Lob currently supports three types of direct mail: postcards, letters, and checks. Each document is printed and sent on demand based on defined events or user actions, letting everything run in the background for you. You can create and send personalized birthday postcards, for example, to wish your customers a happy birthday. And since Lob validates a customer's physical address and tracks all delivered mail, you can monitor each mail's delivery status until it arrives at your customer's doorstep.

Creating a new individual postcard or letter can be done within the dashboard itself. For postcards, you'll need to select the size, the to and from addresses, and the image files for the front and back of the postcard. Lob provides template guidelines to ensure that your letters, postcards, and checks are aligned and printed correctly the moment they're sent to Lob's network of verified printers. If you need design ideas, you can check out the Template Gallery and download the HTML code you need to start your project.

Lob checks, corrects, and verifies your customer's physical address to ensure that every piece of mail arrives at its destination. U.S. addresses in particular undergo thorough cleansing and validation thanks to Lob's USPS-certified U.S. Address Verification API. Depending on the verification result, you can choose whether to accept all incoming addresses or restrict deliverability to compliant addresses based on your U.S. Address Strictness settings.

Once mail is sent, it's tracked and monitored within the new Mail Analytics dashboard. You can see how many letters, postcards, and checks were sent, are in transit, are re-routed or returned to sender, and how many are processed for delivery. You can then filter your insights further to compare deliverability among different campaigns, areas, and recipients. With this information on hand, you can make informed decisions to further improve your campaigns and, ultimately, your customers' experience with your company.

If you find that direct mail tops the charts in your expense reports, it may be time to optimize your offline business operations. With Lob, you can automatically create, send, and track every piece of mail delivered, all while gaining insights on where your mail goes and how to improve your next campaign.

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Lob Updates

New for Our Lob Integration: Support for USPS Standard Mail