LinkedIn

LinkedIn Updates

LinkedIn mention · July 11, 2019

How to Choose the Best Social Media Platform for Your Business

When you want to start promoting your business, products, or content on social media, it's important to carefully consider which social media platforms to use. Quickly deciding to go with whatever apps you use personally—or trying to promote your business on every platform—can lead to wasted spend...read more
LinkedIn mention · May 8, 2019

7 Tools to Personalize and Scale your Email Outreach

Growing traffic and converting leads is still one of the top marketing priorities for businesses this year. And to accomplish these goals, email has the highest return on investment (ROI)—it's 40 times more effective than social methods for customer acquisition. However, the average open rate of marketing emails...read more
LinkedIn mention · November 19, 2018

LinkedIn Profile Tips: 18 Research-Backed Ways to Stand Out Professionally

Improving your visibility on LinkedIn is important whether you're actively looking for a new job or passively considering new opportunities: Eighty-seven percent of recruiters use the site as part of their recruiting process. But even if you're not entertaining new roles, LinkedIn can help you build your personal...read more
LinkedIn mention · March 29, 2018

Steal This Workflow: How to Save Hours Every Week with Webhooks

You’ve seen them hiding in your app’s settings, promising to send notifications, sync data, and connect to other software you use. Webhooks. They’re the mysterious extra in so many apps. But what are they, how do they work—and why do they have such long, confusing URLs...read more
LinkedIn mention · November 6, 2017

How the Palm Beach Tech Association Automates Social Media Marketing

Are you a nonprofit interested in automating your work? Zapier offers a 15% discount for nonprofits! Just send a copy of your 501(c)(3) or similar documentation to contact@zapier.com to get your discount! Starting a business can be a lonely journey. To connect self-starters with resources and...read more
LinkedIn mention · September 22, 2017

How to Find Any Person, Job, or Opportunity with LinkedIn Search

OK, let's get this out of the way: LinkedIn isn't the most "fun" social network. You aren't going to see the newest memes in your feed or adorable baby pictures or live-tweeted dramas about airport security. This social sphere is more interested in learning and professional development...read more
LinkedIn mention · November 30, 2016

The Ultimate LinkedIn Cheat Sheet

You probably have a love-hate relationship with LinkedIn. It's the largest professional social network and can be great for your career. It's also intimidating and intrusive in many ways. (Hey, someone just looked at your LinkedIn profile! Congratulate random person for their work anniversary!) LinkedIn is essential, however...read more
LinkedIn update · August 23, 2016

New to LinkedIn: Zap Posts to Your Company Page

Staying active on social media shouldn't be a time sink. That's why Zapier's LinkedIn integration was recently updated: you can now post updates to your company's LinkedIn profile—plus your personal profile—automatically. Save time and automate even more of your social media management. What's...read more
Matthew Guay
Written by Matthew GuayLast updated August 22, 2016

Social networking can the easiest way to either waste time or gain your 15 minutes of fame. You can use it to watch cat gifs all day, or you share your company's posts and marketing ideas, find your next best recruit, and help customers in real-time to turn them into devoted supporters.

You can do all of that on any social network, but LinkedIn gives you an especially great way to use your social networking time to push your career forward. And if you're a content marketer or recruiter, you could do much of your work without ever leaving LinkedIn.

It starts with your LinkedIn profile, the ubiquitous digital resume that lists your educational and work accomplishments along with any details you've chosen to add. Your profile is your professional face online—for better or worse, it's one of the things a potential employer would likely check if they're interested in you. As such, most people list their education and employment info with as much or little detail as they want. You can include documents and media to showcase projects you've undertaken, add descriptions of what you accomplished in each position, and link presentations from SlideShare—another LinkedIn company.

Then, there's the social part of LinkedIn. Instead of friends and family—or celebrities—LinkedIn's network is built around your colleagues and coworkers. You can find people you've worked with—or those you'd like to connect with professionally—and invite them to be connections on LinkedIn. Once they accept, you can message with LinkedIn's email-like InMail, which is free between contacts or requires a paid plan to cold-call new people. You can also browse your contacts' profiles, endorse them for skills or recommend them for work they've performed—and ask them to do the same for you.

Combine that with LinkedIn's search, which lets you drill through contacts—or people in your area, with the skill-set you're looking for, who attended specific universities or have worked at specific companies—and it's apparent why LinkedIn is popular with recruiters. It's the simplest way to filter through the world's resumes one at a time—especially if you're willing to pay for a LinkedIn Pro account.

But that's not all the business social network has to offer. The main linkedin.com landing page also shows Facebook-like social network updates, with space at the top for you to share links you're reading or projects you're working on. With LinkedIn integrations, you could share your company's blog posts and Twitter updates directly to LinkedIn for another place to spread the word.

Or, you could write directly on LinkedIn with its articles tool. Just click the Write an article link on the LinkedIn homepage, and you'll get a rich text blog post editor with space at the top for a cover image. There are prompts on the left side to give you ideas to write about, along with tags at the bottom of the post to help your article show up in search. It's a simple way to start a blog—or re-share your existing content—right inside your professional network.

It's easy to be jaded about the prospects of social media to help your business, with the increasing difficulty of getting your posts to show up to your users. But LinkedIn gives you a different proposition. It can help you connect directly with other professionals you respect, and then manage both your professional image and your blog right from the same place. It might be the simplest way to start marketing your next big idea.

Have any feedback on this overview, or something we should change? Let us know!

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