LinkedIn Matched Audiences
When this happens...
MailchimpNew Subscriber
Then do this...
LinkedIn Matched AudiencesAdd Email to Audience

If you hone your ad targeting with every conversion, your leads will just keep getting better. This automation can help with that: It will fire off whenever you get a new MailChimp subscriber, adding them to a segment in LinkedIn Matched Audiences for you to fuel your campaigns.

How this MailChimp-LinkedIn Matched Audiences integration works

  1. A new subscriber is added on MailChimp
  2. Zapier adds them to a LinkedIn Matched Audiences segment

Apps involved

  • MailChimp
  • LinkedIn Matched Audiences

Why Zapier?


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It's easy to connect LinkedIn Matched Audiences + Mailchimp and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Subscriber

Triggers when a new subscriber is added to an audience.

Add/Update Subscriber

Add a new subscriber to an audience of your choosing. Can be used to update an existing subscriber too.

Updated Subscriber

Triggers when a subscriber is added or updated in an audience.

Create Audience

Creates an "Uploaded List Audience" that you can add emails to.

New Campaign

Triggers when a new campaign is created or sent.

Add Email to Audience

Adds an email address to an "Uploaded List Audience".

New Unsubscriber

Triggers when any current subscriber unsubscribes from an audience.

Remove Email From Audience

Removes an email address from an "Uploaded List Audience".

New Subscriber With Tag

Triggers when a subscriber is added to a Tag within an audience.

Create Campaign

Creates a campaign draft.

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LinkedIn Matched Audiences lets you deliver marketing messages based on website retargeting, account targeting, and email contact targeting.

Learn More

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