LinkedIn Lead Gen Forms
When this happens...
LinkedIn Lead Gen FormsNew Form Response (Legacy)
Then do this...
PardotCreate Prospect

Keeping your CRM updated can take up valuable time if done manually. Set up this integration and we'll do it all for you. It will trigger with each new lead captured by one of your LinkedIn Lead Gen forms, automatically creating a matching prospect on Pardot so you don't have to worry about missing information ever again.

How this LinkedIn Lead Gen Forms-Pardot integration works

  1. A new lead is captured by one of your LinkedIn Lead Gen Forms
  2. Zapier creates a prospect for them on Pardot

Apps involved

  • LinkedIn
  • Pardot

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect LinkedIn Lead Gen Forms + Pardot and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Form Response

Triggers when you receive a new form response.

Create Prospect

Creates a new Prospect record within Pardot.

New Prospect

Triggers when a new Prospect is synced to Pardot.

Update Prospect

Updates an existing prospect.

Add Prospect to List

Adds an existing prospect to a list.

Send List Email

Creates and sends a list email.

Use our free platform to build a single Zapier integration and instantly connect your app with 1,500+ others.

Become a Zapier Integration Partner

LinkedIn Lead Gen Forms allow marketers to collect even more quality leads from their ads on LinkedIn with seamless pre-filled forms.

Learn More

Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.

See Pardot Integrations