Either `cellphone` or `email` must be entered. Format: "+16036665555" (E164). We strongly recommend adding a ["Formatter by Zapier"](https://zapier.com/help/doc/how-get-started-formatter-zapier) step before this. Use the "Numbers" action event, and transform "Format Phone Number." Must be a valid cellphone number. Must include country code and area code.

Format: "+16036665555" (E164). We strongly recommend adding a ["Formatter by Zapier"](https://zapier.com/help/doc/how-get-started-formatter-zapier) step before this. Use the "Numbers" action event, and transform "Format Phone Number." Must be a valid cellphone number. Must include country code and area code. No special characters except "+".

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