Leadfeeder Updates

Leadfeeder update · September 19, 2018

New for Our Leadfeeder Integration: Watch for Recurring Leads

Leadfeeder’s new Recurring Lead trigger is a powerful way to let Zapier notify you each time a lead visits your website again. Once Leadfeeder sees your lead visiting your site again (and again), it will send details on the pages they visited to Zapier. Zapier can send this behavioral...read more
Leadfeeder update · June 12, 2018

New Integration: Turn Website Visitors into Leads with Leadfeeder

Leadfeeder is tracking software that tells you which companies visit your site, as well as how they found you and what they're interested in. With Google Analytics, Leadfeeder manages and automatically sends web traffic data to your sales teams through your CRM or by email. Filter and score leads...read more
Farheen Gani
Written by Farheen GaniLast updated February 4, 2019

Imagine if you could get the contact details of every company that visits your website, including sources that led them to your site, the web pages they visit, and session times.

Leadfeeder gives you access to all this data simply by connecting your Google Analytics account to the platform. The app helps B2B companies generate quality leads from their website by connecting them to companies visiting their website. While lead capture forms on your website are one way to generate leads, not every visitor will fill out a form. On the other hand, Google Analytics only presents you with traffic numbers and visitor behavior, but no specific data on prospects. And there are always bulk lead lists you can purchase, but finding your ideal B2B prospects among them is an uphill battle. Leadfeeder takes the guesswork out of lead generation, allowing you to connect specifically with those leads that matter to your business.

Setting up your account on Leadfeeder is simple. First, connect your website to the app. To do this, you must have access to your company's Google Analytics account. Click Add a website, and you'll be prompted to connect your Analytics account. Select the website for which you wish to track visitors. As soon as you connect your account, your B2B leads will be available for review. The Companies tab shows you a list of prospects that have visited your website over a given period of time. You can see leads for the last 30 days, past week, past seven days, and since your most recent visit to the app. You can also filter leads based on different criteria such as behavior, company information, acquisition, and Leadfeeder activities taken on the lead (such as emailing or assigning them to a team member). Let's say you want to view all leads who have visited at least five pages on your website in the U.S. Simply select Create new feed, add relevant filters, and click Next. Select an email address to receive updates on this feed on a daily or weekly basis. Finally, click Save.

For every lead that appears in the Companies tab, you'll see a quality bar, with a red bar signifying low-quality leads and green signifying high-quality leads. Leadfeeder decides the quality of leads based on various criteria such as number of pages visited, source of traffic, and more. As you hover over the quality bar, you'll see some quick details about your lead including visits, bounces, and page views. When you click on a specific lead, you'll find a goldmine of information such as company website, company contact, any LinkedIn contacts you may have from this company, and finally, their visit data. Visit data includes the date they visited your website, visit duration, number of pages viewed, and the exact pages they viewed. Additionally, you'll see the source of their visit. The app allows you to perform various actions on leads, such as assigning them to a team member, emailing their details to a team member, following a company, adding tags, or hiding them from your leads list. You can also leave feedback or comments on leads.

You can always invite team members to your account. For example, you'll likely invite marketing and sales team members and assign leads to them, right within the app. Next, connect your preferred CRM, such as Salesforce, Hubspot CRM, or Pipedrive, to your Leadfeeder account so you can directly transfer leads to your CRM. This also helps you find leads that are already present in your CRM.

Leadfeeder is a boon for marketers and salespeople to get qualified leads, find out where they come from, and understand the content they're most interested in. Instead of shooting in the dark, your team can spend their valuable time closing leads and prospects that are aware of and might be interested in your service or product.

Have any feedback on this overview, or something we should change? Let us know!

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