Infusionsoft logoInfusionsoft - Features, Pricing, Alternatives, and More

Infusionsoft is all-in-one marketing and sales automation software for small businesses. It effortlessly combines CRM, email marketing and e-commerce.

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Infusionsoft Features

  • Track everything about contacts and clients with Infusionsoft's CRM
  • Automatically turn leads into customers with automated pipeline workflows to send emails, add tasks, reassign contacts, and more
  • See all tasks and events from all clients together
  • Send invoices and get paid online for client work
  • Build an eCommerce store with Infusionsoft's store builder, with promotions that work with pipelines for automated sales
  • iOS and Android apps available

Infusionsoft Pricing

  • $99/month for 500 contacts, with 1 user and core features
  • $129/month for 1,500 contacts
  • $179/month for 2,500 contacts
  • $229/month for 5,000 contacts
  • Additional $29/month per extra user account
  • Additional $59/month each for eCommerce tools or sales pipeline

All plans require $299 one-time setup and training fee

Last updated June 13, 2018. Please visit the official site for the most up-to-date information.

Infusionsoft Review

You’re busy and need a better way to keep track of everything about your business. Your contacts. Tasks. Events and appointments. Notes about your last meeting with the client, and details about where your deal negotiation stands. Automated marketing to stay in touch with new leads. Even tools to make sure your team gets paid for your work and can sell products easily.

Infusionsoft does it all in one app. It plans your schedule, tells you who you need to followup with, automatically sends out marketing emails, can mail-merge paper letters, and even lets you sell products online from the same app. It’s a jack-of-all-trades that happens to work quite well together.

When you start your day at work, you likely open a half-dozen apps and websites and spend quite a bit of time just figuring out what needs done and finding the info to do it. Not with Infusionsoft. Every time you open Infusionsoft, you'll see your tasks organized by when they need finished, a report on your most recent marketing campaigns, an overview of your sales pipeline, and more. You can dig into the info from your Tasks, Pipeline, or Contacts page, each with the same info organized based on what you need. Tasks pulls the to-dos from all of your contacts and organizes them based on when they're due. Contacts combines everything, for quick details about everyone related to your business complete with your appointments, tasks, notes, emails, files, and even payments.

The pipeline is where you'll keep track of the deals you work on with contacts—the ones that hopefully will turn into payments. Infusionsoft's pipeline is a kanban board there you add in-progress deals and move them through the columns as the deals progress. Each deal is tied to contacts, so you can click through to see details about your meetings, tasks you need to complete to finish the deal, and the payments from your clients when they come through. Need more leads to pitch on deals? Infusionsoft's landing pages and forms can help you gather contacts, with marketing automation to start them thinking about working with your company.

Selling individual products instead of deal-driven services? Infusionsoft's eCommerce tools can help there too. For an additional $59/month, you can add eCommerce tools to your account to build an online store and manage sales right from Infusionsoft, using the same payment processing to process orders as you would client invoices.

Everything in Infusionsoft is geared towards helping you get sales, of your pipeline-driven deals or your eCommerce store visits. Its Campaigns tool lets you lay out automations based on contact action. Say you want to reach back out to contacts if they don't reply in a certain amount of time. You can drag a delay element to wait 3 days, say, then an email element to send a personalized email to that contact, and a task element to remind you to check back on them. Make workflows for any part of your sales process you want, and Infusionsoft will take care of the tedious parts of sales for you.

Infusionsoft includes everything you'd need to identify your customers' needs, customize marketing to them, actually sell your real products, and make sure you're staying on top of everything you need to do at the same time. And it’ll even let you know how you’re doing at marketing.

Originally published October 2, 2014; updated June 13, 2018 with new pricing and features

Matthew

Reviewed by Matthew Guay, Zapier. Last updated June 13, 2018.

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