HubSpot

HubSpot Updates

HubSpot update · June 5, 2019

New for Our HubSpot Integration: Create New Engagements for Contacts

Zapier's HubSpot integration lets you send information between HubSpot and 1,500+ other apps. And now the integration allows you to create new engagements for contacts in HubSpot whenever trigger events happen in the other apps you use most. This new action allows users automatically log the following interactions...read more
HubSpot mention · May 8, 2019

7 Tools to Personalize and Scale your Email Outreach

Growing traffic and converting leads is still one of the top marketing priorities for businesses this year. And to accomplish these goals, email has the highest return on investment (ROI)—it's 40 times more effective than social methods for customer acquisition. However, the average open rate of marketing emails...read more
HubSpot update · April 30, 2019

New for Our HubSpot Integration: Create New Tickets

HubSpot's tickets let you keep track of all your customer messages. Within HubSpot, you can create tickets from various places, including your dashboard and conversations inbox. But with HubSpot's new action on Zapier, you can now automatically create HubSpot tickets whenever trigger events happen in the other apps...read more
HubSpot mention · April 12, 2019

The 9 Best Free Form Builders and Survey Tools

Form and survey apps help you learn about your customers, get valuable feedback, and gather whatever data you're looking for. There are dozens of capable form builders and survey apps on the market, and—unlike in many other software categories—many of the best options are free. These tools...read more
HubSpot mention · April 10, 2019

How Zapier and HubSpot Empower Businesses to Do More through Automation

In an ideal world, every business could turn to an all-in-one application to manage leads, emails, marketing campaigns, cloud-based storage, eCommerce—anything their business could possibly need. Since that world doesn't exist, we have the next best thing: app automation tool Zapier, which helps you get the most out...read more
HubSpot mention · July 27, 2018

How Clearbit & Zapier Help an Admissions Team Double Their Efficiency

"We use Zapier [with Clearbit] a lot. We have about 30 different things going on at any time."Aaron Fazulak, co-founder and CEO, DesignationVacations give everyone a chance to relax and refocus their energies. But if you are a small business owner or work for one, there's a...read more
HubSpot mention · June 27, 2018

How the Bootstrapped Dollar Flight Club Uses Zapier to Manage Leads

As a small and scrappy remote startup, Dollar Flight Club likes to keep everyone productive. When you bootstrap your business into existence, like Dollar Flight Club, there's a bit of responsibility overlap, at least at first. An engineer you hire to build an app might wind up creating a...read more
Matthew Guay
Written by Matthew GuayLast updated June 6, 2018

You’re gathering leads for your CRM via emails and forms, staying in touch with them via emails, and honing your pitch each time. But what about the rest of your marketing efforts? Everything your business does in marketing, from email newsletters to blog posts to social media, should all be feeding leads into the same marketing funnel—and each of those should be helping you perfect your marketing.

CRMs are about your contacts, the people that might buy your products or services and the conversations your team has with them. Some put your contact info in front, others focus on your conversations, and the rest are centered around your sales process. And then there’s HubSpot. It’s designed to be at the core of all of your marketing efforts, not just the part where you keep your contacts.

The most important part of your marketing is your content, both blog and social media posts, as that’s often the first time potential customers will hear about you. HubSpot combines a blog post editor with lead generation forms, subscription tools, analytics, social sharing, and SEO tools to help your content be as powerful as it can be. You’ll be able to manage your editorial schedule on a calendar, assign posts to your writing team, and more. You’ll learn what content works best, and get your team writing it, all in the same place. And, the same tools work for landing pages, so you’ll have an easy way to launch new products and get the word out.

Then, you’ll need to make sure people see your best content. HubSpot Workflows are ready for that. They’ll let you send drip emails to your contacts on a schedule, customize your site’s marketing for each type of user, and make sure only specific people are reached. You’ll make sure prospective customers see a consistent message across all of your marketing, and still target that marketing directly at the specific types of customers you’re trying to reach.

Then, there’s still the CRM. HubSpot includes the also stand-alone HubSpot CRM that helps you track your contacts, all of the info about them, and even your conversations with them through Gmail and Outlook integrations. You can track your leads and deals on a kanban-like board, and of course use those same contacts in the aforementioned drip emails.

That’s a lot to take in, of course, and you’ll likely find yourself discovering new HubSpot features for quite some time. That’s ok. HubSpot has a library of content to train you in marketing and how to put their app to work for you, so you should be able to hit the ground running and get more out of it over time.

For one place to keep track of everything from your blog posts to drip email campaigns to leads and deals, HubSpot is one of the few apps that’d qualify. It does everything to help you turn your marketing into sales.

Originally published May 6, 2015; updated June 6, 2018 with new features.

Have any feedback on this overview, or something we should change? Let us know!

Use our free platform to build a single Zapier integration and instantly connect your app with 1,500+ others.

Become a Zapier Integration Partner

HubSpot is your all-in-one stop for all of your marketing software needs.

Learn More