Hootsuite Updates

Hootsuite mention · March 22, 2019

Social Media Management Tools Showdown: Hootsuite vs. Buffer

A robust social media presence can do wonders for your business, but keeping up with Facebook, Twitter, and Instagram alone can be a chore. Social media management tools help you manage all of your profiles and pages in one place, so you can focus instead on the product or service...read more
Nathan Snelgrove
Written by Nathan SnelgroveLast updated October 28, 2017

If you manage social media for your company, you know what a time-consuming job it can be. It's hard enough to share the same message everywhere, and all the worse if you need to report on social media engagement or have your higher-ups approve posts as you go.

That’s why tools like Hootsuite exists. Hootsuite is your all-in-one social media management platform—a tool to view all your company social media accounts together and schedule posts across them all.

Hootsuite’s primary selling point is the ability to schedule all your social media posts in bulk. After you set up the different accounts you want to use, you can send the same message to Facebook, Instagram, Twitter, LinkedIn, and more at specific times in the future without having to futz about with each individual app on your phone. And (with the exception of Instagram, whose API doesn’t allow this) all your scheduled posts go live automatically at the time you set.

Don't have anything to share? Hootsuite's browser extensions and apps help you curate interesting content you find online. Find great content, and queue it in Hootsuite for one of the easiest way to keep your social media feed filled with relevant content to keep your followers engaged.

Once you've queued stuff in Hootsuite, you can see all of your posts in a content calendar and see which gaps need filled. Then, with Hootsuite's analytics, you can track all your different posts across social media, with details about your overall audience and follower count, the engagement with your post, and how well your posts are doing across each platform. With Hootsuite’s link shorteners, you can even track how often followers click on your shared links.

On Business level accounts, you can export all these analytics and send the information to your higher-ups, so they can see the progress as well. But if your higher-ups want to be a part of Hootsuite, you can simply invite them to create an account and join your team.

Once your boss (or colleagues) are on Hootsuite with you, this opens up a whole realm of possibilities. My favourite feature is the ability to create an approval chain. If your job is creating social media messages, but your manager wants to approve them before they go live, that’s no problem. You can set up an approval chain, which works exactly how you’d imagine it. You schedule the post, but it doesn’t “go live” until it’s been approved by the responsible person in the chain.

You can also monitor all your different social media feeds to look for certain words or phrases in your timeline. If you want to be notified every time somebody mentions your product, hashtag, or business name on social media, you can do that. (With features like that, you’re only one clever idea away from your own “#shotoniPhone” campaign.)

And finally, Hootsuite also lets you run contests. They let you run a wide range of different content types, like sweepstakes, caption contests, photo contests, quizzes, and typical sign up campaigns. And just like your regular posts, you can use Hootsuite’s built-in tools to analyze how well your contests are going and react quickly to changes.

All of this makes Hootsuite more than just a scheduling tool that combines all your social networks. With Hootsuite, you’ll have all the tools you’ll need to grow your audience, work with your team, and impress the boss with your social media ROI.

Have any feedback on this overview, or something we should change? Let us know!

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