Gravity Forms

Gravity Forms Updates

Gravity Forms mention · September 12, 2018

How a Marketing Engineer at a Real Estate Brokerage Doubles Their Output

"We can accommodate unique client requests that, without Zapier, would have been totally unscalable."John Balladares, Marketing Engineer, Reside Real Estate If you're in business by yourself, you probably have a few tools you rely on that brought you to this point. Maybe it's a customer relationship more
Gravity Forms mention · August 22, 2018

A Small Team Closes More Deals and Saves 2 Hours Per Day with Zapier

"I was overwhelmed with daily tasks, but almost all of them can now be automated thanks to Zapier."Trenton Berry, CTO, Total CSR Starting small and staying small are not equal in business. Every company starts small, with a person and an idea and grows from there. That growth more
Gravity Forms update · May 30, 2018

New for Our Gravity Forms Integration: Improved Line Item Support

Gravity Forms can include much more data than basic contact fields and individual item orders. With a bit of work, you can build a detailed form that doubles as an eCommerce store or app, where customers can send you as much info as you need. Zapier's Gravity Forms more
Gravity Forms mention · December 22, 2017

How a One-Person Business Automates its Onboarding Process

When you build a business or a product from scratch, that becomes your baby or labor of love—but it can also narrow your perspective. That's why phrases like "see the big picture" and "you can't see the forest for the trees" often resonate so much. If more
Gravity Forms mention · December 20, 2017

A Small Legal Team Gets by Without Administrative Staff

If there's one lesson to take away from Marvel's Daredevil, it's that running a law firm, Nelson and Murdock, Attorneys at Law, with next to no administrative staff is hard work. That and dressing up as a vigilante to protect Hell's Kitchen will impact your more
Gravity Forms mention · August 30, 2017

ScholarMatch Tracks Donations Across Databases & Email Automatically

Applying for college intimidates many a high school junior and senior. Getting an acceptance letter is only part of the complicated, daunting process. There's securing financial aid, getting into a dorm, registering for classes, buying books. But not everyone makes it that far. Maybe college is a financial more
Gravity Forms mention · December 9, 2016

How to Accept Payments From an Online Form

Forms are among the web's most versatile tools. Need a contact form? Drag an Email and Text field into a form editor, copy its embed code, add it to your site, and you're done. Want to make a survey? Just add enough extra fields to your form more
Gravity Forms mention · June 17, 2014

The 14 Best Online Form Builders for Every Task

When you need to collect information, learn people’s preferences or gather feedback, there’s nothing better than a form. Sure, forms can be boring, but that depends on what tool you choose and how you use it. You can make a form interesting, simple to fill out, and more
Matthew Guay
Written by Matthew GuayLast updated May 30, 2018

Forms come in all shapes and sizes, and there are dozens of tools to make them. Most form tools will have you create the form on another site, copy an embed code, then put that in a page on your site—and pay a monthly fee to keep the form running. But if you already have your own server or hosting account and are using WordPress to power your site, there might be a better option: a WordPress form tool like Gravity Forms.

Gravity Forms—like a number of other WordPress form plugins—lets you make forms inside of your WordPress Admin pages. Install the Gravity Forms plugin and you'll find a new Forms section alongside your posts and pages in WordPress. There, you can add new forms, edit forms, and browse through form entries. And sharing the forms with the world is as easy as adding a WordPress shortcode with your form's name to a new page or post. It's everything in one place to make and publish the forms you need.

It works similarly to other form tools, too. You'll tap one of the 30+ form field types in the right-hand column of the editor to add the item to your form, and then can drag-and-drop form elements to the positions you want. You'll find standard fields like names and bullet point options, along with fields to create WordPress posts and calculated product listing and pricing fields. You can accept files with an upload element, split forms into multiple pages, and add a CAPTCHA help keep spam away.

Those tools will help you make great forms, but there's a lot more you can do, too. With the WordPress post fields, you can create a form that lets readers submit guest posts, or make a form for your writers to submit articles without needing full access to the WordPress admin. And, since everything from your forms is stored in your WordPress MySQL database, you can reuse the data in other plugins or with your own custom-coded integrations. Tweak it enough, and Gravity Forms and WordPress could be the basis for your next app.

If you need more tools, Gravity Forms offers its own add-ons depending on your plan. On the most basic level, you can connect your forms to email newsletter apps to add new subscribers, choosing the service you use and only installing its add-on. Or, with the Pro plan, you can connect to popular CRM apps, customer support tools, and Zapier to build detailed workflows for your form data—and you can add PayPal for a simple eCommerce store. The Elite plan lets you go further with support for a wide range of payment providers including Stripe, along with tools to build polls and quizzes. Either way, the add-ons let you bring in the features you want, and no more.

Hosting your own form tool makes some things more difficult. You need to make sure you keep your software up-to-date and your data backed up. But, it can make other things easier—and cheaper. You'll keep everything in one place, so you don't have to check multiple apps to get all of your site's data. And, since you can tweak the code and access the database directly, you can use Gravity Forms to build far more advanced forms and apps than you could with most form tools.

If you need an advanced form builder for WordPress, Gravity Forms is one you should definitely consider. Take the Gravity Forms Demo for a spin, try building a form in WordPress' familiar editor, then you can buy and install it on your own site when you're ready to build your own forms.

Originally published March 3, 2015; updated May 30, 2018 with new pricing, feature details, and screenshots.

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