When this happens...
GoToWebinarNew Registrant
Then do this...
RouteTrack Event

Planning a webinar goes beyond the content you’ll share with the atendees, it includes engaging with them from the moment they register until the webinar day. You also know that people who register to a webinar shows a higher level of interest and qualification compared to those who just subscribes to your newsletter. You can’t miss the chance to build a relationship with them by always send the best message at the right time.

You can do it automatically by sending new registrants to Route, by creating marketing automation campaigns targeting people that register to watch your webinar.

How It Works

  1. A new contact register for your webinar
  2. Zapier send this contact to Route

What You Need

  • GoToWebinar account with a webinar scheduled
  • Route account

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect GoToWebinar + Route and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Attendee

Triggers when registrants turn into attendees to a webinar.

Create Registrant

Create a new registrant for a webinar.

New Upcoming Webinar

Triggers when you add a new upcoming webinar.

Create Webinar

Create and schedule a new, single-session webinar.

New Registrant

Triggers when a new registrant is added to a webinar.

Track Event

Tracks an event triggered by a contact in your site or app.

New Contact

Triggers when a new contact is identified by Route.

Remove Registrant

Removes a registrant from a webinar.

New Automation Task

Triggers when your automation reaches an action with a Zapier task.

Use our free platform to build a single Zapier integration and instantly connect your app with 1,500+ others.

Become a Zapier Integration Partner

GoToWebinar by LogMeIn makes it easy to set up and deliver an online video and audio conference. Conduct do-it-yourself webinars with up to 1000 people – all for one flat rate. Extend your reach, expand your audience, increase your influence. Webinars work.

Learn More

Route is a multi-channel marketing automation platform. Identify contacts in your site or app, track their behaviour and trigger automated personalized campaigns.

See Route Integrations