Google Forms

Google Forms Updates

Google Forms update · June 20, 2018

New for Google Forms: Customize Your Form Design With Theme Options

Google Forms is one of the best ways to make forms for free, with its wide range of form fields and deep integration with Google Sheets. It's never been the most customizable form builder, though, with only options to customize the color or photo-accented header. That's changing with...read more
Google Forms mention · June 10, 2018

The Small Business Guide to Hiring the Best Employees

You'd think hiring would be a breeze: People are clamoring for exciting positions, so you just pick one of the many talented people who come your way. Well, according to a 2015 report from Deloitte, it costs U.S. companies an average of $4,000 to recruit each new...read more
Google Forms mention · June 6, 2018

A Pest Control Service Created an MVP With No Coding

When lightning strikes and you have an irresistible idea, you don't want to wait to launch it. You want to create a minimum viable product (MVP) and deliver it to your audience now. If you don't have an engineering and development background, though, building your idea on the...read more
Google Forms mention · December 22, 2017

How a One-Person Business Automates its Onboarding Process

When you build a business or a product from scratch, that becomes your baby or labor of love—but it can also narrow your perspective. That's why phrases like "see the big picture" and "you can't see the forest for the trees" often resonate so much. If you...read more
Google Forms mention · December 14, 2017

Best of 2017: 30 Web Apps and Software Trends That Ruled the Workplace

Each year the Zapier team publishes an updated version of this report. Check the latest list of Fastest Growing Apps for this year. Sometimes new isn't new, it's just a better version of the old thing. Spreadsheets, for instance, are ancient—the first software people often bought for...read more
Google Forms mention · December 8, 2017

The Best Software Discounts for Nonprofit Organizations

Running an organization isn’t cheap. With budget and personnel restrictions, it's often hard to get the latest technology approved or prioritized. For nonprofit organizations who are doing the valuable work of improving society, we’re trying to change that, and we’re not alone. Zapier offers a 15...read more
Google Forms mention · November 15, 2017

BarkBox Keeps Its Pack Together with Automated Emails and Team Notifications

For some (this writer included), dogs go beyond being just pets. Dogs are our cuddle bugs, our hiking buddies, our protectors, and our goofballs. They're our family. Back in 2012, three crazy dog people, Henrik, Carly, and Matt, launched BarkBox, a dog treats, toys, and gifts subscription box. More...read more
Google Forms mention · September 13, 2017

The 12 Best Free Form Apps and Survey Builder Tools

Forms are one of the best ways to gather data. Ask whatever questions you want, share the form with your fans, and watch the answers come in. Surveys get even more focused results, with specific questions that are quick to fill out and quicker to summarize. Gathering data in a...read more
Google Forms mention · May 17, 2017

The Ultimate Guide to G Suite: A New Free eBook From Zapier

Choosing a new to-do list app, form builder, presentation tool, or most other software isn't that big of a deal. After all, if it doesn't seem to work that well for this project, you could always try something different next time. Your email and office suite, though, are...read more
Google Forms mention · March 21, 2017

The G Suite Guide: Setting Up Google Apps for Your Company

Gmail has served your email needs for years, Google Docs helped you write your most crucial documents, and Google Hangouts let you chat over your ideas with colleagues. But now you've started a company and landed a shiny new domain name. It's time to look professional and email...read more
Matthew Guay
Written by Matthew GuayLast updated April 1, 2016

When you make a new form, you typically don't actually want to make a form per se. Instead, you want to gather info—and a form's the best way to do that. Then, you'll want a simple way to list and analyze the data—perhaps in a spreadsheet.

Google Forms is a great solution for both. Originally a feature of Google Sheets, Google Forms is now its own app, an easy-to-use form builder with a spreadsheet-powered back-end. It's a bit simpler than most form tools, with only 11 question types and basic color-and-photo themes, but it makes up for that by being connected to a spreadsheet where you can easily analyze your form results.

It starts off much as other G Suite apps, with a selection of templates at the top followed by your most recently accessed forms. Select either, and you'll see the Google Forms editor where you arrange and format form questions. The Forms editor looks almost exactly like the completed form will look, with the title and description at the top followed by questions. Add a question, and you'll get a multi-choice question by default. Click the Multiple choice button to select the form field type you'd like, if you want to change it.

Then, you'll notice 4 other options below the + button to add new form fields. Those let you add text sections to explain your ideas in the form, image and Youtube options to embed graphics and videos in your form, and a sections tool to break your form up where needed. Then, click the palate icon on the top right, and choose a color or photo header for your form—and if you choose the latter, Google will automatically select a matching color theme for the rest of the form. And if you need more features, you can install add-ons from the 3-dot menu on the top right.

Need an interactive form? Google Forms includes branching logic tucked away under a 3-dot menu under each question. Select Go to section based on answer, then select the section to have the form filler jump to based on that answer. You can then make surveys that are customized to different audiences, or have fillers skip entire sections based on their responses.

It's then time to get the answers you set out for in the first place. Google Forms lets you share the form privately with only people inside your Google Apps team, or with anyone with the link. Or, you can embed it in your site or share it via email or social media for a quick way to get your survey out. Once responses come in, Google Forms will show them in simple graphs under the Responses tab, or let you see the responses in a sample form interface. You can also set your form to save those responses to a new or existing Google Sheets spreadsheet. It'll copy all existing responses over to the spreadsheet, and add new ones automatically as they come in, so you can build your own charts and reports inside a full-featured spreadsheet.

Whether you're making a quick survey or a detailed registration form, Google Forms is one of the simplest ways to turn your questions into responses and analyze them in a spreadsheet. It may not have as many features as other form builder apps, but it will be one of the quickest ways you could build a form.

Originally published April 1, 2016; updated May 3, 2018 with new screenshots and features

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Google Forms is an easy way to collect data from the web with a simple UI and powerful editor. Works hand-in-hand with Google Sheets!