Google Analytics + WPForms + Pardot Integrations

How to connect Google Analytics + WPForms + Pardot

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Do even more with Google Analytics + WPForms + Pardot

With Zapier, you can do more than just connect your apps - you can automate entire processes from beginning to end! Check out the following list of triggers and actions you can use with Google Analytics, WPForms, and Pardot. And don’t forget that you can add more apps and actions to create complex workflows.

Supported triggers and actions

What does this mean?

- AccountRequired
  Be sure the Google Analytics account you are using has "Analyst" permissions
- PropertyRequired
- View (Profile)Required
Trigger
Scheduled
Try It
- AccountRequired
  Be sure the Google Analytics account you are using has "Analyst" permissions
- PropertyRequired
- View (Profile)Required
- Start DateRequired
- End DateRequired
- Output FormatRequired
  How Zapier will format the raw data from Google. Read more in the help docs.
- MetricsRequired
  Can select up to ten metrics to include in the report.
- Metric
- Comparison
- Value
- Dimensions
  Can select up to seven dimensions.
- Dimension
- Comparison
- Value
- Segments
  Maximum of four. Using segments reduces the total number of dimensions allowed to six.
- Metric to Sort By
  Must be a metric included in the report.
- Sort Order
  When sorting by a metric, which direction to sort.
- Limit
Action
Write
- AccountRequired
  Be sure the Google Analytics account you are using has "Analyst" permissions
- PropertyRequired
- View (Profile)Required
- Goal IdRequired
  Be sure the Google Analytics account you are using has "Analyst" permissions.
Action
Search
- Api Docs Info
  API docs for WPForms are located here https://wpforms.com/?p=8374&post_type=wpforms_doc&preview=1&_ppp=857193bee8
- HTTP MethodRequired
- URLRequired
  Requests can only be made to domains associated by this application.
- Query String Parameters
  These params will be URL-encoded and appended to the URL when making the request.
- Headers
  Authentication headers are included automatically
- Additional Request Headers
  Zapier will apply these optional headers and values to the request in addition to any headers created as part of the authentication mechanism.
- Body
  Zapier will pass this along raw. If you would like to provide complex JSON, try a "Code by Zapier" step to build the structure and pass it along here. For example, {"foo": "bar"} is perfectly valid.
Action
Write
- ListRequired
- ProspectRequired
Action
Write

- NameRequired
  The name of the email within Pardot.
- CampaignRequired
- ListsRequired
  Lists to send to.
- From NameRequired
- From EmailRequired
  For best deliverability, consider setting up email authentication through Pardot.
- Subject LineRequired
- Email Body (Text)Required
  Must contain either %%unsubscribe%% or %%email_preference_center%%.
- Email Body (HTML)
  Must contain either %%unsubscribe%% or %%email_preference_center%%.
- Tags
- Custom Reply-To Address
- Suppression Lists
  Lists to not send to.
- Scheduled Time
  The date and time which the email should be sent. If left blank, we'll send immediately when this action step runs in your Zap.
Action
Write
- Api Docs Info
  API docs for Pardot are located here http://developer.pardot.com/
- HTTP MethodRequired
- URLRequired
  Requests can only be made to domains associated by this application.
- Query String Parameters
  These params will be URL-encoded and appended to the URL when making the request.
- Headers
  Authentication headers are included automatically
- Additional Request Headers
  Zapier will apply these optional headers and values to the request in addition to any headers created as part of the authentication mechanism.
- Body
  Zapier will pass this along raw. If you would like to provide complex JSON, try a "Code by Zapier" step to build the structure and pass it along here. For example, {"foo": "bar"} is perfectly valid.
Action
Write

- Email AddressRequired
- First Name
- Last Name
- Last Activity At
- Salutation
  Prospect's formal prefix.
- Campaign
  Defaults to the oldest campaign if not provided.
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
  Notes about this prospect.
- Comments
  Comments about this prospect.
- Source
- Score
- Password
- Account
- Annual Revenue
- Is Do Not Email
  If value is 1, prospect prefers not to be emailed.
- Is Reviewed
  If value is 1, prospect as been reviewed.
- Is Starred
  If value is 1, prospect has been starred.
- Is Do Not Call
  If value is 1, prospect prefers not to be called.
Action
Search or write

- AccountRequired
  Be sure the Google Analytics account you are using has "Analyst" permissions
- PropertyRequired
- TypeRequired
Action
Write
- AccountRequired
  Be sure the Google Analytics account you are using has "Analyst" permissions
- PropertyRequired
- View (Profile)Required
- Goal IDRequired
  A positive whole number.
- Name
- Value
  Assign a monetary value to the conversion.
- Active
- Type
Action
Write
- FormRequired
Trigger
Instant
Try It
New Prospect
Triggers when a new Prospect is synced to Pardot.
Trigger
Scheduled
Try It
- Email AddressRequired
- First Name
- Last Name
- Last Activity At
- Salutation
  Prospect's formal prefix.
- Campaign
  Defaults to the oldest campaign if not provided.
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
  Notes about this prospect.
- Comments
  Comments about this prospect.
- Source
- Score
- Password
- Account
- Annual Revenue
- Is Do Not Email
  If value is 1, prospect prefers not to be emailed.
- Is Reviewed
  If value is 1, prospect as been reviewed.
- Is Starred
  If value is 1, prospect has been starred.
- Is Do Not Call
  If value is 1, prospect prefers not to be called.
Action
Write
- ProspectRequired
- Email Address
- First Name
- Last Name
- Salutation
  Prospect's formal prefix.
- Campaign
  Defaults to the oldest campaign if not provided.
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
  Notes about this prospect.
- Comments
  Comments about this prospect.
- Source
- Score
- Password
- Account
- Annual Revenue
- Do Not Email?
- Review Status
- Star Status
- Do Not Call?
Action
Write
- Email AddressRequired
Action
Search

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How Google Analytics + WPForms + Pardot Integrations Work

Step 1: Authenticate Google Analytics, WPForms, and Pardot.
30 seconds
Step 2: Pick one of the apps as a trigger, which will kick off your automation.
15 seconds
Step 3: Choose a resulting action from the other app.
15 seconds
Step 4: Select the data you want to send from one app to the other.
2 minutes
That’s it! More time to work on other things.

Connect apps

Connect Google Analytics + WPForms + Pardot

About Google Analytics

Google Analytics is an industry standard freemium web and mobile analytics package.

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About WPForms

WPForms is a drag and drop online form builder for WordPress that allows you to easily create contact forms, email subscription forms, billing forms, donation forms, online order forms, and more.

Learn more

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About Pardot

Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.

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Marketing Automation

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Google Analytics + WPForms + Pardot Integrations

How to connect Google Analytics + WPForms + Pardot

Do even more with Google Analytics + WPForms + Pardot

New Goals

PropertyRequired

View (Profile)Required

Run Report

AccountRequired

PropertyRequired

View (Profile)Required

Start DateRequired

End DateRequired

Output FormatRequired

MetricsRequired

Metric

Comparison

Value

Dimensions

Dimension

Comparison

Value

Segments

Metric to Sort By

Sort Order

Limit

Search Goal

AccountRequired

PropertyRequired

View (Profile)Required

Goal IdRequired

API Request (Beta)

Api Docs Info

HTTP MethodRequired

URLRequired

Query String Parameters

Headers

Additional Request Headers

Body

Add Prospect to List

ListRequired

ProspectRequired

Send List Email

NameRequired

CampaignRequired

ListsRequired

From NameRequired

From EmailRequired

Subject LineRequired

Email Body (Text)Required

Email Body (HTML)

Tags

Custom Reply-To Address

Suppression Lists

Scheduled Time

API Request (Beta)

Api Docs Info

HTTP MethodRequired

URLRequired

Query String Parameters

Headers

Additional Request Headers

Body

Find or Create Prospect

Email AddressRequired

First Name

Last Name

Last Activity At

Salutation

Campaign

Address One

Address Two

City

Zip

State

Territory

Country

Website

Phone

Fax

Job Title