Google Analytics + Intercom

Turn new Intercom conversations into Google Analytics measurements

When this happens
Step 1: New Conversation
Then do this
Step 2: Create a Measurement

Find out how chat is impacting your business objectives: try this integration. It turns new Intercom conversations into Google Analytics measurements. You'll be on your way to gaining insights that will better inform your marketing decisions.

Try this template

Supported triggers and actions

What does this mean?

Lead Added Email
Triggers when a Lead enters an email address.
Trigger
Instant
Lead Converted to User
Triggers when a lead converts to a user.
Trigger
Instant
New Lead
Triggers when a new Lead is created.
Trigger
Instant
Tag Added to Lead
Triggers when a lead is tagged.
Trigger
Instant
Tag Added to Conversation
Triggers when a new tag is added to a conversation in Intercom.
Trigger
Instant

New Conversation
Triggers when a new conversation is created by a user in Intercom.
Trigger
Instant
New Closed Conversation
Triggers when you close a conversation. (Note: The "Reply and close" button won't trigger this. You must reply and then close the conversation separately).
Trigger
Instant

New Company
Triggers when a new Company is created.
Trigger
Instant

Intercom
Triggers when a new user is created.
Instant
Trigger
Intercom
Triggers when a user is tagged.
Instant
Trigger
Intercom
Triggers when a user unsubscribes from Intercom.io emails.
Instant
Trigger
Intercom
Add a note to a user.
Scheduled
Action
Intercom
Tags a user with an event that occurred.
Scheduled
Action
Intercom
Send a message from a user into your Intercom app. Note: you must have a valid plan on Intercom to access this action.
Scheduled
Action
Intercom
Attach or remove a tag from a specific company.
Scheduled
Action
Intercom
Attach or remove a tag on a specific lead.
Scheduled
Action
Intercom
Attach or remove a tag on a specific user.
Scheduled
Action
Intercom
Updates a company within Intercom. If you'd like to create a company, use this action in conjunction with a Find/Create step.
Scheduled
Action
Intercom
Create or update an Intercom lead. If an ID is provided, the lead will be updated.
Scheduled
Action
Intercom
Update a user within Intercom given their e-mail address.
Scheduled
Action
Intercom
Creates a new user in your Intercom app.
Scheduled
Action
Intercom
Finds an existing company.
Scheduled
Action
Intercom
Finds an existing Lead.
Scheduled
Action
Intercom
Finds an existing user.
Scheduled
Action
Intercom
Finds or creates a specific find company v2.
Scheduled
Action
Intercom
Finds or creates a specific find lead.
Scheduled
Action
Google Analytics
Triggered when a new goals is added.
Scheduled
Trigger
Google Analytics
Send a measurement of an event to Google Analytics.
Scheduled
Action
Google Analytics
Runs a report and returns the analytics data.
Scheduled
Action
Google Analytics
Updates existing goals.
Scheduled
Action
Google Analytics
Finds a specific goal.
Scheduled
Action

About Google Analytics

Google Analytics is an industry standard freemium web and mobile analytics package.

Learn More

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About Intercom

Intercom is a customer communication platform that enables targeted communication with customers on your website, inside your web and mobile apps, and by email.