Google Analytics + Google Forms + Google Ads Integrations

How to connect Google Analytics + Google Forms + Google Ads

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Do even more with Google Analytics + Google Forms + Google Ads

With Zapier, you can do more than just connect your apps - you can automate entire processes from beginning to end! Check out the following list of triggers and actions you can use with Google Analytics, Google Forms, and Google Ads. And don’t forget that you can add more apps and actions to create complex workflows.

Supported triggers and actions

What does this mean?

- AccountRequired
  Be sure the Google Analytics account you are using has "Analyst" permissions
- PropertyRequired
- View (Profile)Required
Trigger
Scheduled
Try It
- AccountRequired
  Be sure the Google Analytics account you are using has "Analyst" permissions
- PropertyRequired
- View (Profile)Required
- Start DateRequired
- End DateRequired
- Output FormatRequired
  How Zapier will format the raw data from Google. Read more in the help docs.
- MetricsRequired
  Can select up to ten metrics to include in the report.
- Metric
- Comparison
- Value
- Dimensions
  Can select up to seven dimensions.
- Dimension
- Comparison
- Value
- Segments
  Maximum of four. Using segments reduces the total number of dimensions allowed to six.
- Metric to Sort By
  Must be a metric included in the report.
- Sort Order
  When sorting by a metric, which direction to sort.
- Limit
Action
Write
- AccountRequired
  Be sure the Google Analytics account you are using has "Analyst" permissions
- PropertyRequired
- View (Profile)Required
- Goal IdRequired
  Be sure the Google Analytics account you are using has "Analyst" permissions.
Action
Search
- FormRequired
Trigger
Instant
Try It
- Api Docs Info
  API docs for Google Forms are located here https://developers.google.com/forms/api/reference/rest
- HTTP MethodRequired
- URLRequired
  Requests can only be made to domains associated by this application.
- Query String Parameters
  These params will be URL-encoded and appended to the URL when making the request.
- Headers
  Authentication headers are included automatically
- Additional Request Headers
  Zapier will apply these optional headers and values to the request in addition to any headers created as part of the authentication mechanism.
- Body
  Zapier will pass this along raw. If you would like to provide complex JSON, try a "Code by Zapier" step to build the structure and pass it along here. For example, {"foo": "bar"} is perfectly valid.
Action
Write

- Use Google Ads as...Required
- Managed Account
  If you'd like to send all requests to the Manager account above, please leave this field blank, or optionally, select an Account to send the requests to.
- Lead FormRequired
  The Lead Form you will receive new entries from. If you don't see your Lead Form here, please make sure you have it saved in Google Ads first. If you don't have a Lead Form yet, please follow these instructions.
Trigger
Instant
Try It
- Use Google Ads as...Required
- Managed Account
  If you'd like to send all requests to the Manager account above, please leave this field blank, or optionally, select an Account to send the requests to.
- Customer ListRequired
- Customer IdentifierRequired
  The contact information you'd like to use to match your customer. The 'Multiple Identifiers' option allows you to setup this step in the Zap with more than one identifier, but when the Zap is ON only one identifier (email, phone number, OR name and locale) can be present in each Zap run.
- Message
  By using this app, you hereby agree to the Google Customer Match policies available here and all other applicable policies made available by Google, which are located here.
Action
Write

- Use Google Ads as...Required
- Managed Account
  If you'd like to send all requests to the Manager account above, please leave this field blank, or optionally, select an Account to send the requests to.
- Customer ListRequired
- Customer IdentifierRequired
  The contact information you'd like to use to match your customer. The 'Multiple Identifiers' option allows you to setup this step in the Zap with more than one identifier, but when the Zap is ON only one identifier (email, phone number, OR name and locale) can be present in each Zap run.
- Message
  By using this app, you hereby agree to the Google Customer Match policies available here and all other applicable policies made available by Google, which are located here.
Action
Write
- StatusRequired
Action
Write
- Api Docs Info
  API docs for Google Ads are located here https://developers.google.com/google-ads/api/docs/start
- HTTP MethodRequired
- URLRequired
  Requests can only be made to domains associated by this application.
- Query String Parameters
  These params will be URL-encoded and appended to the URL when making the request.
- Headers
  Authentication headers are included automatically
- Additional Request Headers
  Zapier will apply these optional headers and values to the request in addition to any headers created as part of the authentication mechanism.
- Body
  Zapier will pass this along raw. If you would like to provide complex JSON, try a "Code by Zapier" step to build the structure and pass it along here. For example, {"foo": "bar"} is perfectly valid.
Action
Write
- Use Google As...Required
Action
Search
- NameRequired
- Description
- Message
  By using this app, you hereby agree to the Google Customer Match policies available here and all other applicable policies made available by Google, which are located here.
Action
Search or write

- AccountRequired
  Be sure the Google Analytics account you are using has "Analyst" permissions
- PropertyRequired
- TypeRequired
Action
Write
- AccountRequired
  Be sure the Google Analytics account you are using has "Analyst" permissions
- PropertyRequired
- View (Profile)Required
- Goal IDRequired
  A positive whole number.
- Name
- Value
  Assign a monetary value to the conversion.
- Active
- Type
Action
Write
- FormRequired
Trigger
Instant
Try It
- Owner
  Determines which App Extensions will appear in the dropdown below.
- App ExtensionRequired
Action
Write
New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
Try It
- Use Google Ads as...Required
- Managed Account
  If you'd like to send all requests to the Manager account above, please leave this field blank, or optionally, select an Account to send the requests to.
- Customer ListRequired
- EmailRequired
  Must be associated with a Google account. Only @gmail.com addresses can be used for targeting in Gmail.
- Message
  By using this app, you hereby agree to the Google Customer Match policies available here and all other applicable policies made available by Google, which are located here.
Action
Write
- NameRequired
- Description
- Message
  By using this app, you hereby agree to the Google Customer Match policies available here and all other applicable policies made available by Google, which are located here.
Action
Write
- Use Google Ads as...Required
- Managed Account
  If you'd like to send all requests to the Manager account above, please leave this field blank, or optionally, select an Account to send the requests to.
- Conversion User Identifier SourceRequired
  Google Ads offline conversions helps you measure offline sales after someone clicks your ads. Opt-in to enhanced conversions for leads in your Ads account to use Email or Phone number to measure your offline conversions. Otherwise, you can select Google Click Id as your identifier source.
- Conversion ActionRequired
  If you don't see your Conversion Actions in the dropdown, check your Google Ads account to ensure you have an 'Import from Clicks' event created.
- TimestampRequired
  When did the conversion occur?
- Value
- Currency
  Needs to be ISO 4217 currency code.
Action
Write
- Owner
  Determines which App Extensions will appear in the dropdown below.
- App ExtensionRequired
Action
Write
- Use Google As...Required
Action
Search
- NameRequired
Action
Search

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How Google Analytics + Google Forms + Google Ads Integrations Work

Step 1: Authenticate Google Analytics, Google Forms, and Google Ads.
30 seconds
Step 2: Pick one of the apps as a trigger, which will kick off your automation.
15 seconds
Step 3: Choose a resulting action from the other app.
15 seconds
Step 4: Select the data you want to send from one app to the other.
2 minutes
That’s it! More time to work on other things.

Connect apps

Connect Google Analytics + Google Forms + Google Ads

About Google Analytics

Google Analytics is an industry standard freemium web and mobile analytics package.

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About Google Forms

Google Forms is an easy way to collect data from the web with a simple UI and powerful editor. Works hand-in-hand with Google Sheets!

Learn more

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About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

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Google Analytics + Google Forms + Google Ads Integrations

How to connect Google Analytics + Google Forms + Google Ads

Do even more with Google Analytics + Google Forms + Google Ads

New Goals

PropertyRequired

View (Profile)Required

Run Report

AccountRequired

PropertyRequired

View (Profile)Required

Start DateRequired

End DateRequired

Output FormatRequired

MetricsRequired

Metric

Comparison

Value

Dimensions

Dimension

Comparison

Value

Segments

Metric to Sort By

Sort Order

Limit

Search Goal

AccountRequired

PropertyRequired

View (Profile)Required

Goal IdRequired

New or Updated Form Response

FormRequired

API Request (Beta)

Api Docs Info

HTTP MethodRequired

URLRequired

Query String Parameters

Headers

Additional Request Headers

Body

New Lead Form Entry

Use Google Ads as...Required

Managed Account

Lead FormRequired

Add Contact to Customer List

Use Google Ads as...Required

Managed Account

Customer ListRequired

Customer IdentifierRequired

Message

Remove Contact From Customer List

Use Google Ads as...Required

Managed Account

Customer ListRequired

Customer IdentifierRequired

Message

Set Campaign Status

StatusRequired

API Request (Beta)

Api Docs Info

HTTP MethodRequired

URLRequired

Query String Parameters

Headers

Additional Request Headers

Body

Find Campaign by Name

Use Google As...Required

Find or Create Customer List

NameRequired

Description

Message

Create a Measurement

AccountRequired

PropertyRequired

TypeRequired

Update Goal

AccountRequired

PropertyRequired

View (Profile)Required