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Google Ads + HubSpot + Delay by Zapier

Register offline conversions in Google Ads when contacts are updated in HubSpot

Google's targeting is only as good as your reporting. Improve your ad performance by reporting your successful leads back to Google. Once you have configured this integration, Zapier will monitor when a specific field on your HubSpot contacts (i.e., "Lifecycle Stage") is updated. The change will be automatically sent to Google as an offline conversion, if it matches the filter (i.e., "Lifecycle Stage" changed to "Marketing qualified lead").

Google's targeting is only as good as your reporting. Improve your ad performance by reporting your successful leads back to Google. Once you have configured this integration, Zapier will monitor when a specific field on your HubSpot contacts (i.e., "Lifecycle Stage") is updated. The change will be automatically sent to Google as an offline conversion, if it matches the filter (i.e., "Lifecycle Stage" changed to "Marketing qualified lead").

  1. long arrow
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    When this happens...
    HubSpotHubSpot
    New Contact Property Change

    Triggers when a specified property is provided or updated on a contact.

    TriggerInstant
  2. long arrow
    short arrow
    automatically do this...
    Delay by ZapierDelay by Zapier
    Delay For

    Waits for a set amount of time before completing your Actions.

    ActionWrite
  3. then do this!
    Google AdsGoogle Ads
    Send Offline Conversion

    Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.

    ActionWrite

Supported triggers and actions

What does this mean?
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About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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  • Ads & Conversion
  • Google

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About Delay by Zapier

Put your Actions on hold for a specified amount of time before sending data to another app. You can set up scheduled emails, get notified of incomplete tasks, send automatic follow-ups, and automate other tasks on your timeline.

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